Hotpoint Joins Forces with EQ Software

Hotpoint, one of the UK’s favourite brands, has joined forces with EQ Software to make their full kitchen appliance product portfolio available electronically to EQ’s strong database of 6,000 users.

EQ Software is the market leader in supplying business management software and eCommerce websites to the kitchen, bedroom and bathroom industry. Originally developed as Easyquote in 2000, EQ Software is now used by one in three KBB retailers.

The key to all solutions for the retailer is accurate pricing catalogue data, which is why EQ Software continually manages and enhances the largest library of accurate KBB supplier data in the UK.

Products such as the Hotpoint Class 9 built-in collection of cooking appliances, which matches a modern state-of-the-art aesthetic with clean lines and a refined appearance, are available to the retailer through EQ Software.

Jennifer Taylor, Senior Brand Manager, Hotpoint says: “EQ Software is a great asset and provides additional support for retailers. EQ Software makes it easier for retailers  to provide accurate quotations and generate orders quickly, including product images and specifications, helping them to run their businesses more profitably and efficiently.”

Leigh Martin, Managing Director, EQ Software says: “We are delighted to bring on board a leading manufacturer like Hotpoint. EQ plays a vital role in supporting Hotpoint retailers with accurate pricing and product information, in addition to opening up new brand opportunities for more retailers.”

For more information on the Hotpoint Class 9 built-in collection, and any other Hotpoint appliances, contact your account manager, or visit the website at

For further information on EQ Software, visit the website at


Image captions:

  1. The The built-in suite of Hotpoint cooking appliances matches a modern state-of-the-art aesthetic, with clean lines and a refined appearance to add a touch of sophistication to the kitchen
  2. The EQ Software logo

About Hotpoint:

Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances:

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centers in 2016. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in eight countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s European Operations Centers are located in Pero (MI), Italy. Additional information about the company can be found at or find us on Twitter , LinkedIn and Facebook.

For further press information and images please contact:
Lauren at jmm PR

Tel: 01536 414555


30th March 2017



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