Hotpoint is offering a 100 day money back guarantee, when purchasing one of a selection of dishwashers1. The aim is to help educate and get consumers to appreciate the numerous benefits of a dishwasher, dispelling the myth that washing up by hand is more efficient.
Many consumers remain under the impression that dishwashers are costly to run, consuming large quantities of water and electricity. This is far from the truth, with continuous and significant investment made by manufacturers, such as Hotpoint, into the development of technologies that reduce resource consumption.
The 100 day money back guarantee will give consumers the opportunity to enjoy all the benefits of a dishwasher and the peace of mind that if dishwashing isn’t for them, they will be entitled to a full refund1.
The promotion is live now and runs until 31st December 2020. Retailers will be supported with digital assets, including banners and images, to alert consumers to the promotion. The marketing material is available via their Hotpoint Account Manager.
Both freestanding and fully integrated dishwashers are included in the 100 day money back guarantee, and the promotion incorporates both slimline and full size models, to meet consumers’ needs and suit all types of kitchens. Dishwashers from Hotpoint incorporate the very latest technology to ensure optimum resource efficiency without any compromise on performance. The Hotpoint slimline 3D Zone Wash dishwasher (HSIO 3T223 WCE UK), for example, uses just nine litres of water per cycle and benefits from an ‘A++’ energy rating, promoting the reduction of household water consumption and energy bills.
Catherine Balderson, Senior Hotpoint Brand Manager, says: “Hotpoint aims to educate consumers on how using a dishwasher is more economical. The 100 day money back guarantee not only helps consumers to realise the efficiency of a dishwasher, it will also give them the chance to experience the many other benefits of dishwashing, such as saving time and improving cleanliness.
“The 100 day money back guarantee is also designed to support our valued trade partners by encouraging a customer, who may not have considered this appliance purchase in the past, to invest in a dishwasher.”
For more information on the promotion, or any Hotpoint appliances, please contact your account manager or visit the website at www.hotpoint.co.uk.
- The fully integrated Hotpoint slimline dishwasher with 3D Zone Wash technology (HSIO 3T223 WCE UK) delivers outstanding performance and is included in the 100 day money back guarantee promotion1
Notes for editors:
1 Available on selected Hotpoint dishwashers purchased between 01/04/20 – 31/12/20. Claims must be made within 100 days of the purchase date. To claim please call 03448 224466. T&Cs apply. Promoter: Whirlpool UK Appliances Limited, Morley Way, Peterborough, PE2 9JB
Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.
About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances.
Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk
About Whirlpool Corporation:
Whirlpool Corporation (NYSE: WHR) is the leading major appliance manufacturer in the world, with approximately $20 billion in annual sales, 77,000 employees and 59 manufacturing and technology research centers in 2019. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at whirlpoolcorp.com.
For further press information and images please contact:
Tessa at jmm PR
Tel: 01536 414555
10th June 2020