Hotpoint believes that no food waste should be wasted and has teamed up with brand ambassador, Jamie Oliver, to launch the ‘Fresh Thinking for Forgotten Food’ campaign.
Research, commissioned by Hotpoint, has found that two thirds of Brits worry about food waste, but admitted to buying fresh ingredients that replace edible food in the fridge. The research also reveals that in the UK, the top three most wasted foods are bread, bagged salad and fresh vegetables.
Hotpoint also found that over a third of those surveyed do not plan their meals and only a quarter create an itemised shopping list before hitting the supermarket. This relaxed attitude is contributing to rising food waste, with half of Brits admitting to regularly buying food they already have in their fridge at home.
To help combat the issues of food waste, Hotpoint and Jamie Oliver have launched the Fresh Thinking for Forgotten Food campaign, encouraging consumers to think differently about their leftovers.
Inspired by Hotpoint’s innovative Day-1 refrigeration technology, which encompasses a series of technologies that keep food fresh for longer, the campaign will demonstrate to the nation delicious recipes using ingredients that we tend to waste the most. In addition, the campaign will share tips and tricks on how to reduce food waste and save money in the process.
Jamie Oliver, Brand Ambassador, Hotpoint says: “We’re a lucky bunch to be able to cook with such a huge range of ingredients. But, with so much great produce available, if you don’t have a bit of a plan, or forget to check what you have in the fridge before you set off, it’s easy to buy too much, and end up wasting food and money. For me, the most powerful weapon in the fight against food waste is food knowledge. It’s our best friend, and having the know-how to cook from scratch and to be able to adapt recipes to make use what’s left in your fridge is an invaluable skill. And trust me, a little experimentation with an ingredient you were about to throw away can often lead to the most incredible new dishes and tastes.”
Jennifer Taylor, Head of Brand, Hotpoint says: “Our research has shown us just how much the nation really cares about food waste, so we have decided to take action to show households that there is so much you can do with leftovers and forgotten food. And with the right kitchen equipment, from fridge technology that keeps food fresh for longer to ovens with auto-recipe functions for extra inspiration, your food and your money can go a lot further.”
For more information on the Hotpoint campaign, and the range of Hotpoint Day-1 cooling appliances, please contact your account manager or visit the website at www.hotpoint.co.uk.
- Hotpoint Brand Ambassador Jamie Oliver
- The Hotpoint Day-1 fridge freezer (XUL8 T2Z XOV.1) features a series of innovative technologies and features to maximise food freshness and minimise food waste
Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.
About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.
Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk
About Whirlpool Corporation:
Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.
In Europe, Middle East and Africa (EMEA) it has approximately 22,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn, Twitter and Medium.
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10th July 2018