Hotpoint Launches Dishwasher Promotion

Hotpoint has partnered with Procter & Gamble to offer consumers a free supply of Fairy dishwasher tablets. The promotion is available on the purchase of a selected model from the range of Hotpoint dishwashers1.

This promotion applies to purchases made from 7th September until 31st December 2017. Consumers will receive a three months’ supply2 of Fairy Platinum dishwasher tablets.

Jennifer Taylor, Senior Brand Communications Manager, Hotpoint says: “We hope this promotion will promote dishwasher sales and to increase dishwasher penetration here in the UK. By supporting the retailer at the point of sale, we hope this promotion will help to educate consumers that a dishwasher can clean even the toughest baked-on food without the need of pre-rinsing.

“Furthermore, the promotion aligns perfectly with our new range of freestanding and built-in dishwashers. The new range of dishwashers is well-crafted, with a clean-line design and finished with distinguishing details that add a touch of prestige. Technological innovations offer unprecedented flexibility; offering excellent cleaning results and striking performance.”

The new 3D Zone Wash feature ensures precise cleaning, directing the water to exactly where it is needed, and increasing the cleaning power to the targeted area by up to 40 per cent3. Tackling even the toughest soiling, and offering impeccable cleaning results, 3D Zone Wash completely eliminates the need to pre-rinse the dishes.

Retailers have access to a raft of point of sale material to support and alert consumers in-store to the promotion, which is available via their Hotpoint Account Manager.

For more information on the new range of Hotpoint dishwashers, and any other Hotpoint products, please contact your account manager, or visit the website at

Full terms and conditions apply and can be found on line at:


Image captions:

  1. The new Hotpoint Ultima freestanding dishwasher (HFO 3P23 WL UK) benefits from  innovative 3D Zone Wash technology, which allows precise and impeccable cleaning results

Notes for editor:

1 Full terms and conditions available:

2 The gift consists of Free Fairy Platinum supplied in the form of 70 Fairy Platinum All in One capsules, (1 packs) (“Gift”), which is equivalent to over 3 months supply, based on 280 cycles per year for an average UK household as used for the “EU preparatory study for Energy Using Products (EuP).

3 Average percentage of performance increase vs a non-3D Zone Wash appliance running Intensive cycle, obtained on 17 different items with different typology of dirt. Test results verified by VDE.

About Hotpoint:

Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances:

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centers in 2016. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in eight countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s European Operations Centers are located in Pero (MI), Italy. Additional information about the company can be found at or find us on Twitter , LinkedIn and Facebook.

For further press information and images please contact:
Lauren at jmm PR

Tel: 01536 414555


26th September 2017



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