Hotpoint ActiveCare promotion

Hotpoint Launches Laundry Cashback and Free Gift Promotion

Hotpoint is aiming to encourage consumers to wash their clothes at a lower temperature with their innovative ActiveCare technology. Hotpoint ActiveCare washing machines can remove more than 100 stains, including coffee and ketchup, at just 20˚C*.

From 13th May to 30th June 2019, consumers can enjoy the benefits of effective stain removal at a low temperature with the added bonus of £50 cashback when they purchase a selected Hotpoint washing machine**. What’s more, as a further incentive to choose Hotpoint’s ActiveCare range, consumers can also receive a limited edition teddy bear with their purchase**.

The promotion is also available on selected Hotpoint ActiveCare tumble dryers**, which offer further protection for laundry. ActiveCare technology in Hotpoint tumble dryers combines Anti-Stress Movements alongside Perfect Temperature Control, to reduce the production of lint and prevent clothes from wearing out by up to 40 per cent***.

Retailers will be fully supported with digital assets including banners, as well as point of sale material such as posters and product stickers, to alert consumers to the promotion. The marketing material is available via their Hotpoint Account Manager.

Furthermore, during the promotion, Hotpoint ActiveCare laundry appliances will be advertised on television as well as other platforms including YouTube. The TV advertisement will introduce consumers to the limited edition Hotpoint teddy bear, making it familiar when they notice it on the point of sale material in store.

Jennifer Taylor, Head of Brand, Hotpoint, says: “Hotpoint cares for the things that matter most and we really want to demonstrate to consumers that effective stain removal can be achieved when washing at a very low temperature. Many consumers are keen to reduce washing temperatures, to decrease energy consumption and running costs. Hotpoint identified this and developed ActiveCare technology as a result.

“In addition, our ActiveCare tumble dryers further care for clothes by reducing lint and the wear on clothes. We hope that the £50 cashback promotion, along with the free teddy bear, will be an incentive for consumers to purchase their new laundry appliance from our ActiveCare range and benefit from our powerful and new innovative technologies.”

For more information on the full range of Hotpoint washing machines, tumble dryers and any other Hotpoint appliances, please contact your account manager, or visit the website at

Full terms and conditions apply and can be found at:


Image caption:

  1. Receive £50 cashback and a limited edition teddy bear with the purchase of a Hotpoint ActiveCare 10 kg washing machine (NM11 1045 WC A UK)**, which takes care of clothes and removes more than 100 stains at just 20C*

Notes for editor:

* Obtained on Anti Stain program (tested on Cotton) and ActiveCare option activated. Example of stains tested: pizza, coffee, pen ink, milk with cacao, bronzer, mud.
** Terms and conditions apply and can be found at: Limited edition teddy bear available while stocks last
*** Up to 40% based on jeans program without ActiveCare ​option for 20 runs on lint reduction

About Hotpoint:

Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances:

About Whirlpool Corporation:

Whirlpool Corporation (NYSE: WHR) is the leading major appliance manufacturer in the world, with approximately $21 billion in annual sales, 92,000 employees and 65 manufacturing and technology research centres in 2018. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.

In Europe, Middle East and Africa (EMEA) it has approximately 21,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at or find us on LinkedIn and Twitter.

For further press information and images please contact:
Tessa at jmm PR

Tel: 01536 414555


14th May 2019



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