Hotpoint laundry promotion

Hotpoint Launches Laundry Promotion

Consumers can benefit from a five month, free supply of Ariel PODS and a Lenor scent boosting bundle with the purchase of a selected Hotpoint laundry appliance1.

The promotion is live now and applies to purchases made until 31st August 2020. It’s available on selected washing machines and tumble dryers in the Hotpoint ActiveCare laundry range.

Retailers have access to digital assets, available via their Hotpoint account manager, to alert consumers to the promotion.

Stain removal is of the utmost importance to consumers and together, Hotpoint and Ariel can provide outstanding cleaning results while keeping colours and fabrics safe. Additionally, Lenor Spring Awakening Fabric Conditioner, Spring Awakening Beads and Tumble Dryer Sheets ensure that laundry smells fresh and revitalised.

Hotpoint ActiveCare washing machines are tough on stains and kind to clothes, offering users the best-in-class for stain removal, removing more than 100 stains at just 20°C2. This is achieved by a series of three different ActiveCare technologies, which work together to remove tough and stubborn stains. For example, the Active Drum creates 10 different drum motions during a single wash cycle, each one specifically designed to treat a variety of different stains.

The combination of Hotpoint ActiveCare technology and Ariel PODS, which offer Ariel’s deepest and strongest clean yet, ensure consumers can achieve the very best wash results.

In addition, Hotpoint ActiveCare tumble dryers combine two innovations that together minimise the stress on laundry. The careful combination of Anti-Stress Movements, alongside Perfect Temperature Control, reduces the production of lint and prevents clothes from wearing out by up to 40 per cent3. This clever technology, teamed with Lenor Tumble Dryer Sheets, means laundry is protected, fresh and invigorated.

Catherine Balderson, Senior Hotpoint Brand Manager, says: “The ActiveCare laundry range from Hotpoint is designed with the latest innovations and intelligent technology. This offers users outstanding cleaning performance, while Ariel PODS combine ingredients that provide excellent cleaning results. Having a reliable laundry appliance and detergent can help consumers to reduce washing temperatures, saving both energy and money.

“Hotpoint appliances empower consumers to care for what they value most, providing users with the maximum variety of functions and the flexibility they need to live their lives exactly the way they want. The Lenor scent boosting bundle, available in our laundry promotion, is an added luxury that we know our consumers will love. We hope this laundry promotion will encourage footfall for our valued retail partners.”

For more information on the promotion, or any Hotpoint appliances, please contact your account manager or visit the website at


Image captions:

  1. Consumers can claim a five month, free supply of Ariel PODS and a Lenor scent boosting bundle with the purchase of a selected Hotpoint laundry appliance1
  2. The Hotpoint ActiveCare 10 kg washing machine (NM11 1045 WC A UK) takes care of clothes and removes more than 100 stains at just 20°C2
  3. The Hotpoint ActiveCare 8 kg heat pump tumble dryer (NT M11 82XB) delivers the very best drying results, while taking care clothes and reducing fabric wear out by up to 40 per cent3

Notes for editors:

1 Available on selected Hotpoint Washing Machines and Dryers between 01/07/20 – 31/08/20. Claims received by 30/09/20. T&Cs apply Promoter: Whirlpool UK Appliances Limited, Morley Way Peterborough, PE2 9JB (‘Promoter’)
2 Obtained on Anti Stain program (tested on Cotton) and ActiveCare option activated. Example of stains tested: pizza, coffee, pen ink, milk with cacao, bronzer, mud.
3 Up to 40% based on jeans program without ActiveCare option for 20 runs on lint reduction

About Hotpoint:

Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the leading major appliance manufacturer in the world.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances:

About Whirlpool Corporation:

Whirlpool Corporation (NYSE: WHR) is the leading major appliance manufacturer in the world, with approximately $20 billion in annual sales, 77,000 employees and 59 manufacturing and technology research centers in 2019. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at

For further press information and images please contact:

Tessa at jmm PR

Tel: 01536 414555



8th July 2020



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