Hotpoint laundry promotion

Hotpoint Launches Laundry Promotion

Consumers can enjoy a six-month, free supply of Ariel PODS, as well as a Lenor scent boosting bundle, with the purchase of selected Hotpoint laundry appliances*. The promotion is live now and applies to purchases made until 31st July 2021. It is available on selected washing machines and tumble dryers in the Hotpoint ActiveCare laundry range.

Together, Hotpoint and Ariel can provide outstanding cleaning results, while keeping colours and fabrics safe. Additionally, Lenor Spring Awakening Fabric Conditioner, Spring Awakening Beads and Tumble Dryer Sheets ensure that laundry smells fresh and revitalised. The promotion therefore provides consumers with the ultimate laundry package.

Retailers have access to digital assets, available via their Hotpoint account manager, to alert consumers to the promotion.

Hotpoint ActiveCare washing machines take care of clothes by removing more than 100 stains at just 20C**. Furthermore, ActiveCare tumble dryer technology is a combination of two innovations, Anti-Stress Movements and Perfect Temperature Control, which together prevent clothes from wearing out by up to 40 per cent***. These clever technologies, in combination with the Ariel and Lenor promotional products, ensure laundry is protected, cleaned and invigorated.

Kimberley Garner, Hotpoint Brand Manager, says: “ActiveCare washing machines from Hotpoint are designed to offer best-in-class stain removal, while Ariel PODS combine ingredients that provide excellent cleaning results. Having a reliable appliance and detergent can help consumers to reduce washing temperatures, helping them improve their household’s energy efficiency.

“The Lenor scent boosting bundle, available in our laundry promotion, is an added luxury that we know our consumers will enjoy. We hope this laundry promotion will encourage footfall for our valued retail partners.”

For more information on the promotion, or any Hotpoint appliances, please contact your account manager or visit the website at


Image captions:

  1. Six-month supply of Ariel PODS, as well as a Lenor scent boosting bundle, available with the purchase of selected Hotpoint ActiveCare laundry appliances*
  2. The Hotpoint 9 kg ActiveCare washing machine, in black (NM11 945 BC A UK N) takes care of clothes and removes more than 100 stains at just 20C**
  3. The Hotpoint ActiveCare 8 kg heat pump tumble dryer (NT M11 82XB) delivers the very best drying results, while taking care of clothes, and reduces fabric wear out by up to 40 per cent***

Notes for editors:

* Available on selected Hotpoint laundry appliances between 01/06/21 – 31/07/21 Claims received by 31/08/21. T&Cs apply Promoter: Whirlpool UK Appliances Limited, Morley Way Peterborough, PE2 9JB (‘Promoter’)

** Obtained on Anti Stain program (tested on Cotton) and ActiveCare option activated. Example of stains tested: pizza, coffee, pen ink, milk with cacao, bronzer, mud.

*** Up to 40% based on jeans program without ActiveCare ​option for 20 runs on lint reduction

About Hotpoint:
Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the world’s leading kitchen and laundry appliance company.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances:

About Whirlpool Corporation:

Whirlpool Corporation (NYSE: WHR) is the world’s leading kitchen and laundry appliance company, with approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centers in 2020. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at or find us on Twitter at @WhirlpoolCorp.

For further press information and images please contact:
Tessa at jmm PR

Tel: 01536 414555


9th June 2021

About jmm PR:

jmm PR is a PR, social media and influencer marketing agency that offers a range of bespoke and innovative marketing services that can make a real difference to your business.

With decades of experience and proven success in raising the profiles and awareness of brands and businesses, jmm PR has extensive public relations and commercial knowledge, which can effectively contribute to the growth of your business. In addition, services include writing press releases, proof reading and copy writing, plus campaign and event support, social media and influencer planning and marketing.

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