Free Ariel Promotion (2)-1

Hotpoint Launches Laundry Promotion with Ariel

Hotpoint has partnered with Procter & Gamble to offer consumers a free, six-month supply of either Ariel Washing Liquid, or 3in1 PODs*, which applies to purchases of selected models made from 1st June to 31st August 2019.

The promotion applies to particular Hotpoint washer dryers and retailers have access to a raft of point of sale material to alert and engage consumers. Both in-store POS and digital assets are available via the retailer’s Hotpoint Account Manager.

A washer dryer is the ultimate laundry appliance where space is at a premium. The Hotpoint Ultima S-Line washer dryer (RD 1076 JD UK), which is included in the promotion, features a look that combines contemporary styling with functional design. The striking black glass door creates an ultra-modern appearance, while the list of wash programmes is neatly displayed inside the detergent drawer, giving the front and fascia of the appliance a sleek and streamlined finish.

Stain removal is of the utmost importance to consumers and together, Hotpoint and Ariel can  provide outstanding cleaning results while keeping colours and fabrics safe. Selected washer dryers from Hotpoint, including the Ultima S-Line washer dryer (RD 1076 JD UK), utilise technology that pre-mixes the laundry detergent and water, before it enters the drum, to create a mousse that is injected directly into the wash. The mousse, in addition to intelligent rotations of the drum, penetrates fibres faster and increases cleaning power by up to 60 per cent**, ensuring excellent cleaning results at a lower temperature.

Jennifer Taylor, Head of Brand, Hotpoint, says: “Laundry appliances from Hotpoint are designed with the latest innovations and intelligent technology. This offers users outstanding cleaning performance, whilst Ariel laundry detergent combines ingredients that provide excellent cleaning results. Having a reliable laundry appliance and detergent can help consumers to reduce washing temperatures, decreasing both energy consumption and running costs.”

For more information on the full range of Hotpoint washer dryers, and any other Hotpoint appliances, please contact your account manager, or visit the website at

Full terms and conditions apply and can be found on line at:


Image captions:

  1. Six-month supply of either Ariel Washing Liquid, or 3in1 PODs* available with the purchase of selected Hotpoint washer dryers
  2. The Hotpoint Ultima S-Line washer dryer (RD 1076 JD UK) combines contemporary styling with functional design

Notes for editor:

*Full terms and conditions available:

**Compared to a Hotpoint laundry appliance without Direct Injection technology

About Hotpoint:

Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances:

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.

In Europe, Middle East and Africa (EMEA) it has approximately 22,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at or find us on LinkedIn,  Twitter and Medium.

For further press information and images please contact:
Briar at jmm PR

Tel: 01536 414555


30th May 2019



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