Hotpoint Launches Laundry Promotion

Hotpoint, one of the UK’s favourite brands, has partnered with Procter & Gamble to offer consumers a free supply of washing detergent, available on the purchase of a selected model from the range of Hotpoint Ultima S-Line laundry appliances.

This promotion is available on purchases made from 20th July until 27th September 2017, and consumers will receive a six months’ supply1 of Ariel Washing Liquid.

Jennifer Taylor, Senior Brand Manager, Hotpoint says: “This promotion will raise awareness of our superb range of Hotpoint washing machines and how effectively quality products work together to remove more than 100 stains at 20˚C. Our Ultima S-Line washing machines and washer dryers combine ultimate design with caring technology to deliver outstanding cleaning performance and excellent results.

“This promotion aligns perfectly with Direct Injection technology, from Hotpoint, to offer consumers ultimate stain removal and garment care and is a huge asset for retailers in promoting brand switching at the point of sale.”

Direct Injection technology removes more than 100 stains, including coffee and grass, at 20˚C. Direct Injection technology pre-mixes the detergent and water, before it enters the drum, to create a cleaning foam, which is injected directly into the wash, activating the detergent’s enzymes quicker. By penetrating the fibres faster, cleaning power is increased by up to 60 per cent2, ensuring outstanding deep cleaning results at a lower temperature.

Retailers have access to a raft of point of sale material to support and alert consumers in-store to the promotion, which is available via their Hotpoint Account Manager.

For more information on the range of Hotpoint Ultima S-Line laundry appliances, and any other Hotpoint appliances, please contact your account manager, or visit the website at

Full terms and conditions apply and can be found on line at:


Image captions:

  1. The Hotpoint Ultima S-Line RPD 10657 JX washing machine removes more than 100 stains at 20˚C.

Notes for editor:

1 FREE 2 Bottles of Ariel Liquid regular 60 washes and 1 bottle of Ariel Liquid regular 24 washes (for a total of 144 washes). This equals to 6 month supply based on the average number of loads per week under normal wash conditions

2 Compared to a Hotpoint washing machine without Direct Injection technology

3 Results may vary by fabric and stain pretreated – 40°C, medium water hardness.

For more information visit

About Hotpoint:

Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances:

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centers in 2016. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in eight countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s European Operations Centers are located in Pero (MI), Italy. Additional information about the company can be found at or find us on Twitter , LinkedIn and Facebook.

For further press information and images please contact:
Lauren at jmm PR

Tel: 01536 414555


20th June 2017



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