Hotpoint Launches Money Back Guarantee

Hotpoint has launched a money back guarantee promotion across a selected range of dishwashers1.

Until 31st December 2017, Hotpoint is offering consumers a 30 day money back guarantee on selected built-in and freestanding models2. Included in the promotion is the recently launched dishwasher (HFO 3P23 WL UK), which benefits from new and innovative 3D Zone Wash technology for excellent performance and results.

The new 3D Zone Wash feature ensures precise cleaning, directing the water to exactly where it is needed, and increasing the cleaning power to the targeted area by up to 40 per cent3. Tackling even the toughest soiling, and offering impeccable cleaning results, 3D Zone Wash completely eliminates the need to pre-rinse the dishes.

Point of sale material is available to retailers via their Hotpoint Account Manager. In-store assets include posters, strut cards, leaflets and stickers. There are also digital assets available, in addition to visibility on the Hotpoint website and social media activity.

Jennifer Taylor, Head of Brand, Hotpoint says: “Dishwasher penetration, here in the UK, still lags behind the rest of Europe. The 30 day money back guarantee will provide those who do not currently own a dishwasher the confidence to make a purchase. If, for whatever reason, the consumer is not convinced they need a dishwasher, after 30 days, they can return the appliance and receive a full refund.

“The promotion aligns perfectly with our recently launched Fairy dishwasher tablet promotion4 and our new range of freestanding and built-in dishwashers. The new range of Hotpoint dishwashers is well-crafted, with a clean-line design and finished with distinguishing details that add a touch of prestige. Technological innovations offer unprecedented flexibility; offering excellent cleaning results and striking performance.”

For more information on the new range of Hotpoint dishwashers, and any other Hotpoint products, please contact your account manager, or visit the website at www.hotpoint.co.uk.

Full terms and conditions apply and can be found on line at: www.hotpoint.co.uk/freefairy.

Ends

Image captions:

  1. The new Hotpoint Ultima freestanding dishwasher (HFO 3P23 WL UK) benefits from  innovative 3D Zone Wash technology, which allows precise and impeccable cleaning results

Notes for editor:

1 The refund shall be on the purchase price of the selected appliance excluding any associated charges. Proof of purchase must be provided.

2 Full terms and conditions, and a full list of models included in the guarantee please visit: www.hotpoint.co.uk/freefairy

3 Average percentage of performance increase vs a non-3D Zone Wash appliance running Intensive cycle, obtained on 17 different items with different typology of dirt. Test results verified by VDE.

4 The gift consists of Free Fairy Platinum supplied in the form of 70 Fairy Platinum All in One capsules, (1 packs) (“Gift”), which is equivalent to over 3 months supply, based on 280 cycles per year for an average UK household as used for the “EU preparatory study for Energy Using Products (EuP).

About Hotpoint:

Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centers in 2016. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in eight countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s European Operations Centers are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on Twitter , LinkedIn and Facebook.

For further press information and images please contact:
Lauren at jmm PR

Tel: 01536 414555

Email: lauren@jmmpr.co.uk

17th October 2017

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