Hotpoint Launches New E-Learning Platform

Hotpoint has launched an interactive E-Learning platform to support retailers with product and brand knowledge.

Hotpoint is one of the UK’s most well-known appliance brands and is committed to supporting its trade partners, offering a seamless service and providing tools to encourage a successful sale. The online E-Learning platform is an interactive educational tool, where users can gain points and are awarded certificates by sucessfully completing quizzes and learning paths.

Training is the core objective of the Hotpoint E-Learning portal. Concise presentations, on specific Hotpoint products, such as the Class 9 range of built-in cooking appliances, help retailers understand more about the appliances they are promoting and selling. Providing detailed information, each training path only takes a few minutes to complete and a short quiz upon completion tests the users’ knowledge.

Jennifer Taylor, Senior Brand Communications Manager, Hotpoint, says: “It is essential that we provide our trade partners with distinct tools, which will expand their knowledge and understanding of the Hotpoint brand and products. Hotpoint appliances, such as the Class 9 range of built-in cooking appliances, empower the user to care for what matters most to them. A Hotpoint appliance provides users with the maximum variety of functions and the flexibility they need to live their lives exactly the way they want.”

For further information on the Hotpoint E-Learning platform, please contact your account manager.

For more information on the full range of Hotpoint appliances and products, please contact your account manager, or visit the website at


Image captions:

  1. Hotpoint has launched an interactive E-Learning platform to boost retailers’ product and brand knowledge
  2. The built-in suite of Hotpoint cooking appliances matches a modern state-of-the-art aesthetic, with clean lines and a refined appearance to add a touch of sophistication to the kitchen

Notes for editor:

About Hotpoint:

Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances:

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centers in 2016. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in eight countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s European Operations Centers are located in Pero (MI), Italy. Additional information about the company can be found at or find us on Twitter , LinkedIn and Facebook.

For further press information and images please contact:
Lauren at jmm PR

Tel: 01536 414555


14th September 2017



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