Hotpoint MWH 338 SX microwave oven lifestyle - RC

Hotpoint Launches New Freestanding Microwave

The new freestanding countertop Hotpoint Supreme Chef multifunction microwave oven (MWH 338 SX) features clever technologies and does much more than just reheating and defrosting.

With the size of the home shrinking and morphing into one living space, there has never been so much pressure to maximise the use of space so prolifically. Compact appliances with multifunction benefits are the best use of space management and brings a mass of cooking opportunities into the smallest of spaces.

Today we have huge time management challenges and feel the pressure to prepare healthy, tasty and nutritious meals at home. With the advantages of the new Hotpoint Supreme Chef combination microwave oven, there has never been such a handy way to achieve this so easily, quickly and with such excellent results.

The Hotpoint Supreme Chef (MWH 338 SX) is a combination, multifunction microwave oven that guarantees the best cooking results, which are rich in taste and flavour, and features an unrivalled level of functionality. The combination microwave oven utilises forced air, a large grill and Dual Crisp technology to enhance your chef experience at home.

Dual Crisp technology combines the large grill, forced air and crisp plate accessory to perfectly crisp both the top and bottom of a dish. This ensures crisp pastry bases with a crispy top and food retains its nutrients during the cooking process for tasty and healthier results. The microwave enhances the taste of the dish; food will crisp to perfection and retain all the juiciness thanks to the multifunction technology.

When the desire for chips strikes, the innovative Dual Crisp Fry from Hotpoint is the perfect asset. This feature produces light and crispy cooking results and is the new way of frying chips at home. Dual Crisp Fry uses forced air with the grill for faster, more even and softer inside cooking results, which significantly reduces the amount of oil used.

In addition, the Supreme Chef freestanding microwave oven benefits from Multiwave technology, which evenly distributes microwaves and eliminates hot and cold spots to deliver even cooking results. Finally, the Chef Menu option offers a series of automatic recipes that guarantees perfect results every time.

Jennifer Taylor, Head of Brand, Hotpoint, says: “The Supreme Chef microwave oven does more than just reheating and defrosting; it produces quick, healthy meals with crisp results. And if you love your chips, then this is the perfect microwave, relieving a little guilt as it will crisp your chips perfectly.

“Hotpoint understands how much value there is in the small things we do every day and we use our expertise to provide a wide range of home appliances that care for what matters most.”

For more information on the range of Hotpoint freestanding microwaves, and any other Hotpoint appliances, please visit the website at www.hotpoint.co.uk.

Ends

Image caption:

  1. The Hotpoint freestanding countertop Supreme Chef microwave oven (MWH 338 SX) features clever technologies and does much more than just reheating and defrosting.

About Hotpoint:

Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.

In Europe, Middle East and Africa (EMEA) it has approximately 22,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn,  Twitter and Medium.

 

For further press information and images please contact:
Lauren at jmm PR

Tel: 01536 414555

Email: lauren@jmmpr.co.uk

28th June 2018

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