Major domestic appliance manufacturer, Hotpoint has partnered with Youreko to help consumers understand the financial benefit of investing in efficient appliances.
Youreko’s energy savings tool, which is now installed on the Hotpoint website, is designed to helEnp consumers understand the real financial benefit of purchasing an energy efficient appliance. The tool, embedded across Hotpoint’s website, rates products according to their running costs and demonstrates an appliance’s lifetime energy financial savings.
By presenting energy efficiency in financial terms, the Youreko tool makes it easy for consumers to compare the energy savings of different products. A button is shown for each product which displays the rating Youreko has given an appliance, as well as the amount of money a consumer can save on their energy bills by purchasing that particular appliance, when compared to the least efficient like for like product in the market. While initial savings are based on the national average, clicking on the button allows consumers to personalise their usage and electricity costs, which displays energy savings tailored to their personal circumstances. Recommendations are also made in the tool when similar products are found that are less expensive to run. This is done by comparing the prices and lifetime running costs of all products on the website, to identify alternatives that will save money. For example, an alternative similar product may be available at the same price or for an extra £10, which will save the consumer over £150 in energy costs. This provides consumers with a clear financial benefit when buying a more efficient appliance.
The Hotpoint freestanding ActiveCare heat pump tumble dryer (NT M11 92XBY UK) for example, boasts an ‘A++’ energy rating. Youreko has given this appliance a gold rating for energy savings and praised it for being a highly efficient 9 kg tumble dryer with ultra-low running costs. Youreko predicts that this appliance can save the user £2,959 in energy costs over its lifetime, compared to the least efficient 9 kg model in the UK market (based on it being used 5 times a week over 13 years with an electricity tariff of 19.48p per kWh).
Kimberley Garner, Hotpoint Brand Manager, comments: “Hotpoint is committed to creating appliances that ensure efficient resource consumption, reducing running costs and helping consumers to care for what matters most to them.
“Consumers appreciate that the resource efficiency of an appliance affects their monthly outgoings and the cost of running their household. As a result, good energy ratings are increasingly becoming a top priority when purchasing a new appliance. Hotpoint is dedicated to meeting the needs of its consumers and Youreko is an excellent tool that helps consumers to make an informed decision when purchasing a new appliance.”
Youreko’s founder, Patrick Verdon, says: “We’re thrilled to be working with Hotpoint to help people make better energy choices.
“When a sustainable purchase leads to a clear financial benefit in energy savings, it’s a win-win situation for the customer and the environment.”
For more information on any Hotpoint appliances, please contact your account manager or visit the website at www.hotpoint.co.uk
For more information on Youreko, visit the website at www.youreko.com
- The Youreko energy savings tool on the Hotpoint website
- The Hotpoint freestanding ActiveCare heat pump tumble dryer (NT M11 92XBY UK) boasts an ‘A++’ energy rating and a substantial 9 kg drum capacity
Hotpoint is part of Whirlpool UK Appliances Limited. A Hotpoint appliance is sold every 19 seconds in the UK and on average 2 of every 3 UK homes have a Hotpoint appliance installed. Voted the UK’s most trusted kitchen appliance brand by Readers’ Digest for 11 consecutive years, the brand is recognised as a ‘Consumer Superbrand’. Hotpoint, founded in 1911, has a history of trusted innovation recognised for over 100 years. Delivering outstanding results for generations of UK consumers through technology and style are the cornerstones of Hotpoint’s philosophy. Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.
About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the world’s leading kitchen and laundry appliance company.
Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk
About Whirlpool Corporation:
Whirlpool Corporation (NYSE: WHR) is the world’s leading kitchen and laundry appliance company, with approximately $20 billion in annual sales, 77,000 employees and 59 manufacturing and technology research centers in 2019. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at whirlpoolcorp.com or find us on Twitter at @WhirlpoolCorp.
Youreko presents the energy efficiency of products in financial terms. This allows people to understand the impact of energy efficiency on their wallet, helping them in their purchase journey.
Youreko’s innovative approach to energy efficiency also provides manufacturers with an effective way to market their efficient products. Top products stand out clearly when people can see the real financial benefit of buying a more efficient appliance.
For further press information and images please contact:
Tessa at jmm PR
Tel: 01536 414555
6th January 2021