Indesit has adapted its logo with the addition of ‘Social Distancing: Do It Together’, as part of its ongoing initiatives to support its employees, consumers and the community, during the COVID-19 pandemic. The move aims to broaden awareness around the importance of social distancing and to express the brand’s solidarity with those affected by the crisis.
Indesit has initiated a number of activities in the UK to provide continuous care for its employees, consumers and their families, in addition to offering support to those in need of refrigeration or laundry appliances. Indesit reached out to organisations through social media to offer its support to enable them to continue to carry out vital work in the community and has donated appliances during the pandemic. In addition, Indesit is offering a discount to NHS employees and key workers on a range of appliances as part of its partnership with Blue Light Card and Health Service Discounts.
Sara Bazeley, Brand Manager, Indesit, says: “At Indesit, we embrace our responsibility to take care of our consumers, colleagues and the community, as we all navigate through this ‘new normal’ together. As part of our ongoing support with community efforts, we have redesigned the Indesit logo to amplify public health and safety guidance around social distancing, and to express our commitment and solidarity to everyone affected by this crisis.”
“Despite how difficult this period has been for us all, it has also brought forth exemplary acts of humanity, and we would like to pay tribute to the healthcare professionals and essential services working to keep us safe. Even with the challenges of physical distance, we have seen both individuals and communities uniting together to support each other, and I am very proud to see the wonderful examples of our employees in the UK, and around the world, helping people in need.”
To nominate an organisation that is in need of refrigeration or laundry appliances, consumers can get in touch with the brand via its social media channels at @IndesitUK.
For further information on Indesit appliances, contact your account manager or visit the website at www.indesit.co.uk
- The re-designed Indesit logo with the addition of ‘Social Distancing: Do It Together’
Indesit is part of Whirlpool UK Appliances Limited. Reliability, practical and user-friendly design are the cornerstones of Indesit’s philosophy, which has seen the evolution and continued development of award winning appliances.
Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.
About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances.
Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk
About Whirlpool Corporation:
Whirlpool Corporation (NYSE: WHR) is the leading major appliance manufacturer in the world, with approximately $20 billion in annual sales, 77,000 employees and 59 manufacturing and technology research centers in 2019. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at whirlpoolcorp.com.
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4th June 2020