Indesit Free Ariel 2021

Indesit Announces Ariel and Lenor Laundry Promotion

Indesit has introduced a promotion offering consumers a three-month, free supply of Ariel Original All-in-1 PODS, as well as a Lenor scent boosting bundle, on the purchase of selected Indesit washing machines and tumble dyers*. The promotion is live until 31st July 2021.

There are a variety of Indesit washing machines that are available with this promotional offer, including the Indesit Innex washing machine (BWE 91484X W UK N). The freestanding 9 kg washing machine boasts a new energy rating of C to keep utility bills to a minimum and 14 programmes for the user to choose from, including the dedicated Push&Go cycle. Designed to be easy-to-use for all members of the family, Push&Go is a time-saving, one-button system that begins a 45 minute cycle at 30°C, without the user having to adjust any of the settings.

To keep the family’s clothes smelling fresh and feeling soft, the Lenor scent boosting bundle consists of Lenor Spring Awakening Fabric Conditioner, Spring Awakening Beads as well as Tumble Dryer Sheets that offer the user the feeling of drying their laundry in the fresh air. Consumers can also claim the free Ariel and Lenor bundle when purchasing the freestanding Indesit 8 kg Push&Go heat pump tumble dryer (YT M11 82 X UK).

To alert and engage consumers, digital assets have been created for the promotion that are available via the retailer’s Indesit Account Manager.

Charmaine Warner, Indesit Brand Manager, says: “At Indesit, we pride ourselves on developing appliances that are easy-to-use for all the family to allow chores to be shared equally. We’ve partnered with Procter & Gamble on this promotion to give consumers the confidence that the Ariel Original All-in-1 PODS and Lenor scent boosting bundle will clean even the toughest of stains and keep the whole family’s laundry smelling fresh, for longer.”

“We hope the promotion will be a great benefit and support to families by offering three-months’ free laundry detergent, which can sometimes be the most expensive part of doing the laundry, as well as increasing footfall for our valued retail partners.”

For more information on the full range of Indesit laundry appliances, contact your account manager, or visit the website at

Full terms and conditions apply and can be found online at


Image captions:

  1. The Indesit freestanding 9 kg Innex washing machine (BWE 91484X W UK N) benefits from a ‘C’ energy rating and 14 programmes for the user to choose from including the time-saving Push&Go cycle
  2. Also included in the promotion is the freestanding Indesit 8 kg Push&Go heat pump tumble dryer (YT M11 82 X UK)

Notes for editors:

* Available on selected Indesit washing machines and tumble dryers between 01/06/21 – 31/07/21 Claims received by 31/08/21. T&Cs apply Promoter: Whirlpool UK Appliances Limited, Morley Way Peterborough, PE2 9JB (‘Promoter’)

About Indesit:

Indesit is part of Whirlpool UK Appliances Limited. Reliability, practical and user-friendly design are the cornerstones of Indesit’s philosophy, which has seen the evolution and continued development of award winning appliances.

Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the world’s leading kitchen and laundry appliance company.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances:

Whirlpool Corporation (NYSE: WHR) is the world’s leading kitchen and laundry appliance company, with approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centers in 2020. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at or find us on Twitter at @WhirlpoolCorp.

For further press information and images please contact:
Hannah at jmm PR

Tel: 01536 414555


17th June 2021


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