Indesit DoItTogether image 1

Indesit appliances make sharing household chores easy

Indesit, a major domestic appliance manufacturer, encourages households to share chores equally between family members to help and support others, especially during these uncertain times. Indesit is committed to designing easy-to-use, family-friendly appliances that are accessible to all users, ensuring that domestic tasks do not require any special knowledge, making sharing chores even simpler.

Over the past few years, Indesit’s #DoItTogether campaign raised awareness of the gender imbalance in domestic chores. Research conducted by Indesit stated that 81 per cent of housework is still done by women* and 85 per cent of women claimed to be mainly responsible for delegating household chores**.

To encourage families to share the housework equally, particularly while we are spending more time at home during the pandemic, Indesit has developed a light-hearted Instagram filter to assign domestic chores to different members of the household. The social media filter selects a household task, such as loading the washing machine or cooking a meal, for each individual in the image and is supported by the campaign hashtag #DoItTogether.

Providing further support to families during this time, the Indesit Turn&Cook app features 80 different recipe ideas to cook including, shepherd’s pie, spinach and ricotta cannelloni and banana bread. The app, which is available on both iOS and Android devices, can also recognise ingredients and recommend tasty recipes if consumers are looking for meal inspiration utilising the ingredients in their cupboards.

A key objective of the #DoItTogether campaign is to encourage parents to educate their children on the importance of sharing chores and improving gender balance for the next generation. According to an Indesit study, the main reason for involving children in housework was to make children feel more responsible, which was closely followed by teaching children the importance of independence**.

Indesit manufactures life-proof, straightforward appliances that allow all members of the family to get great results with minimal effort. Easy-to use appliances from Indesit include the Innex range of washing machines and washer dryers, and Push&Go slimline dishwashers. The Indesit Innex washing machine (BWE 91484X W UK) benefits from the clever Push&Wash function; a one-button system that begins washing with the simple push of the dedicated button. This eliminates the need to adjust any of the settings, making it ideal for involving all family members in completing the household chores.

Sara Bazeley, Brand Manager, Indesit, says: “At Indesit, we understand that families are spending more time at home than ever before and that the household chores soon mount up. We encourage families to utilise appliance technology and innovative features, such as Turn&Cook and Push&Wash, to make the housework simple and easy for all members of the household to complete. Parents are the role model for their children, who learn about sharing, respect and responsibility from what they see and experience in the home.”

For further information on easy-to use appliances from Indesit, visit the website at


Notes for editors:

Independent research company Fly Research questioned 2,000 people in April 2017 from across the country

** The online survey using a structured questionnaire was carried out between 27th April and 8th May 2019. A representative sample of the population was defined as follows:

  • 2000 adults, 100 per cent parents, aged between 20-64 in the UK

Image captions:

  1. The Indesit Innex washing machine (BWE 91484X W UK) boasts the Push&Wash feature to take the hassle out of laundry
  2. The Indesit Turn&Cook app is available on both iOS and Android devices and features 80 different recipe ideas for families to cook together

About Indesit:

Indesit is part of Whirlpool UK Appliances Limited. Reliability, practical and user-friendly design are the cornerstones of Indesit’s philosophy, which has seen the evolution and continued development of award winning appliances.

Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances:

About Whirlpool Corporation:

Whirlpool Corporation (NYSE: WHR) is the leading major appliance manufacturer in the world, with approximately $20 billion in annual sales, 77,000 employees and 59 manufacturing and technology research centers in 2019. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at

For further press information and images please contact:
Hannah at jmm PR

Tel: 01536 414555


28th May 2020




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