Indesit Chore Club - lo

Indesit Introduces Chore Club To Encourage Housework Sharing

Major appliance manufacturer, Indesit has introduced a Chore Club to encourage families to involve children in the household chores through light-hearted learning activities, as part of the brand’s wider #DoItTogether campaign. The #DoItTogether campaign continues to focus on the gender imbalance of sharing the domestic duties, as 85 per cent of women claimed to be solely responsible for delegating household chores*, and aims to encourage families to think about how to share the chores fairly.

The Indesit Chore Club kicked off on 1st August 2020 and is designed to turn everyday chores into enjoyable and interesting ways to educate children. Throughout August, Indesit will be sharing a range of fun activities on social media that encourage children to get involved in household chores. The activities include recipes that involve mathematical equations and learning Spanish while unloading the dishwasher. Indesit’s easy-to-use, family-friendly appliances play a starring role in making housework easier, as families try to balance busy lives with the ever increasing demands of the home.

In 2019, Indesit conducted a survey to learn more about family life, how chores are delegated and why parents chose to involve their children in the housework. A key objective of the #DoItTogether campaign is to encourage parents to educate their children on the importance of sharing chores and improving the gender balance for the next generation. The study revealed the main reason for involving children in housework was to make them feel more responsible, which was closely followed by teaching the children the importance of independence*.

Easy-to use appliances from Indesit include the Aria built-in range of ovens that boast the family-friendly Turn&Cook feature and its Innex range of washing machines that benefit from Push&Wash, a one-button system that commences a dedicated programme with the simple push of a button, making the chore of doing the laundry a simpler, faster and fuss-free operation.

Sara Bazeley, Brand Manager, Indesit, says: “Involving children in the housework is important for future generations and the Chore Club activities are a fun way of encouraging children to participate. We hope families have fun with the Chore Club and that the increased exposure of the important role appliances have in completing the household chores inspires consumers to invest in the latest appliance technology that can save them precious time and resources.”

For further information on easy-to use appliances from Indesit, please visit the website at www.indesit.co.uk

Ends

Notes for editors:

*The online survey using a structured questionnaire was carried out between 27th April and 8th May 2019. A representative sample of the population was defined as follows:

  • 2000 adults, 100 per cent parents, aged between 20-64 in the UK

Image captions:

  1. The Indesit Chore Club is designed to turn everyday chores into fun ways to teach children everyday lessons
  2. Indesit manufactures intuitive, straightforward appliances that allow all members of the family to get great results with minimal effort

About Indesit:

Indesit is part of Whirlpool UK Appliances Limited. Reliability, practical and user-friendly design are the cornerstones of Indesit’s philosophy, which has seen the evolution and continued development of award winning appliances.

Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the world’s leading kitchen and laundry appliance company.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk

About Whirlpool Corporation:
Whirlpool Corporation (NYSE: WHR) is the world’s leading kitchen and laundry appliance company, with approximately $20 billion in annual sales, 77,000 employees and 59 manufacturing and technology research centers in 2019. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at whirlpoolcorp.com  or find us on Twitter at @WhirlpoolCorp.

For further press information and images please contact:
Hannah at jmm PR

Tel: 01536 414555

Email: hannah@jmmpr.co.uk

18th August 2020

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