Indesit washing machine BWE 101684X W UK - lo

Indesit Launches Ariel Promotion As Part Of Its #DoItTogether Campaign

As part of the Indesit #DoItTogether campaign, Indesit has introduced a promotion offering consumers a four months free supply of Ariel 3in1 PODS, with the purchase of a selected Indesit washing machine or washer dryer*. The promotion is live and runs to 31st August 2019.

The Indesit #DoItTogether campaign aims to raise the awareness of the gender imbalance, in domestic tasks, and to encourage families to share the household chores. Indesit makes sharing simple, as the Innex range of washing machines and washer dryers are easy and simple to use. The range boasts the Push&Wash or Push&Wash+Dry function that anyone in the family will quickly understand and will be able to commence the laundry process, without any fuss.

The laundry promotion supports the Indesit #DoItTogether campaign, as Ariel and Indesit work hard to keep the entire families’ clothes soft and bright, with the advantage of using less detergent, and effort, than ever before.

To support the promotion retailers have access to a raft of point of sale material to alert and engage consumers in-store. The point of sale material is available from an Indesit Account Manager.

Included in the promotion is the Indesit Innex freestanding washing machine (BWE 101684X W UK), with the clever Push&Wash function. Push&Wash offers outstanding cleaning and stain removal in just 45 minutes at the simple push of the dedicated button, without having to adjust any of the settings. This easy to use feature is the perfect ‘one touch’ washing solution for consumers with limited time.

Sara Bazeley, Brand Manager, Indesit, says: “At Indesit, we understand that life can be hectic, that’s why our appliances are designed to simplify daily life, with practical solutions created to help save the consumer time, money and effort. We hope consumers will take advantage of the four months free supply of Ariel 3in1 PODS, allowing Indesit and Ariel to take on some of their hard work for them.

“The Ariel 3in1 PODS promotion is available nationwide and will also be visible on the Indesit website. We hope this will raise awareness of the campaign, when consumers are looking to purchase a new washing machine, or washer dryer, and increase the footfall for our valued retail partners.”

For more information on the full range of Indesit laundry appliances, contact your account manager, or visit the website at www.indesit.co.uk

Full terms and conditions apply and can be found on line at www.indesitfreeariel.co.uk

Notes for editors:

FREE 4 packs of Ariel PODS. Every pack equals 19 washes (for a total 76 washes).

This equals to 4 month supply based on the average number of loads per week under normal wash conditions.

Image captions:

  1. The Indesit Innex washing machine (BWE 101684X W UK) is included in the Ariel promotion

About Indesit:

Indesit is part of Whirlpool UK Appliances Limited. Reliability, practical and user-friendly design are the cornerstones of Indesit’s philosophy, which has seen the evolution and continued development of award winning appliances.

Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk

About Whirlpool Corporation:

Whirlpool Corporation (NYSE: WHR) is the leading major appliance manufacturer in the world, with approximately $21 billion in annual sales, 92,000 employees and 65 manufacturing and technology research centers in 2018. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.

In Europe, Middle East and Africa (EMEA) it has approximately 21,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn and Twitter.

For further press information and images please contact:
Steph at jmm PR

Tel: 01536 414555

Email: steph@jmmpr.co.uk

10th July 2019

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