Indesit has introduced a promotion offering consumers a three-month, free supply of Fairy Platinum Plus dishwasher tablets, on the purchase of selected Indesit dishwashers*. The promotion is live until the 31st August 2020.
The promotion applies to a wide range of Indesit dishwashers, including freestanding, built-in and integrated models, as well as full-size and slimline models. Retailers have access to digital promotional material to alert and engage consumers. Assets are available via the retailer’s Indesit Account Manager.
Included in the promotion is the Indesit integrated slimline Push&Go dishwasher (DSIO 3T224 E Z UK), which benefits from 10 place settings, an efficient ‘A++’ energy rating to keep utility bills to a minimum, and Push&Go, a new daily cycle that makes dishwashing a simpler, faster and fuss-free operation. Push&Go is a single push, one-button system that begins a dedicated cycle, without having to adjust any of the settings. This easy-to-use feature is the perfect ‘one touch’ solution for consumers with limited time.
Indesit and Fairy work together to clean the toughest of dishes, leaving them gleaming and sparkling. What’s more, the Indesit eXtra dishwasher (DFP 27T96 Z UK), which is included in the promotion, boasts the dedicated BabyCare cycle to maximise hygiene in the kitchen. The BabyCare cycle is a unique programme that eliminates 99.9999 per cent of bacteria** to ensure optimal cleaning and drying results of the load***, giving users extra peace of mind.
Sara Bazeley, Brand Manager, Indesit, says: “At Indesit, we understand that life can be hectic, that’s why our appliances are designed to simplify daily life, with practical solutions created to help save the consumer time, money and effort.
“We’ve partnered with Fairy on this promotion to give consumers the confidence that Fairy Platinum Plus dishwasher tablets will clean up even the toughest, baked-on foods, meaning the family has more time to spend together, rather than spent doing household chores.
“The free Fairy dishwasher promotion is available nationwide and is highlighted to consumers on the Indesit website. We hope the promotion will help consumers appreciate the benefit of purchasing a dishwasher, and, in addition, encourage footfall for our valued retail partners.”
For more information on the full range of Indesit dishwashing appliances, contact your account manager, or visit the website at www.indesit.co.uk
Full terms and conditions apply and can be found on line at www.indesitfreefairy.co.uk
Notes for editors:
* FREE 3 months Fairy Platinum Plus with QuickWash Action supplied in the form of Fairy Platinum Plus 60 capsules (1 packs), which is equivalent to over 3 months supply, based on 215 cycles per year as used for the EU preparatory study for Energy Using Products. For terms and conditions visit www.indesitfreefairy.co.uk
** Test performed by an independent institute
*** For total sterilisation of your baby items, Indesit recommends an additional clean using a sterile solution
- The Indesit integrated slimline dishwasher (DSIO 3T224 E Z UK) is included in the Fairy promotion
- The Indesit freestanding eXtra dishwasher with dedicated BabyCare Cycle (DFP 27T96 Z UK)
Indesit is part of Whirlpool UK Appliances Limited. Reliability, practical and user-friendly design are the cornerstones of Indesit’s philosophy, which has seen the evolution and continued development of award winning appliances.
Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.
About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances.
Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk
About Whirlpool Corporation:
Whirlpool Corporation (NYSE: WHR) is the leading major appliance manufacturer in the world, with approximately $20 billion in annual sales, 77,000 employees and 59 manufacturing and technology research centers in 2019. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at whirlpoolcorp.com.
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16th June 2020