Indesit Launches Free Fairy Promotion

As part of the Indesit #DoItTogether campaign, Indesit has introduced a promotion offering consumers a three-month free supply of Fairy Platinum Plus tablets, with the purchase of a selected 45 or 60 cm Indesit dishwasher*. The promotion is live until the 30th September 2019.

The promotion supports the Indesit #DoItTogether campaign, as Fairy and Indesit work together to clean the toughest of dishes, getting them sparklingly clean. The Indesit #DoItTogether campaign aims to raise the awareness of the gender imbalance in domestic tasks, and encourages families to share the household chores.

The promotion applies to selected Indesit dishwashers and retailers have access to a raft of point of sale material (POS) to alert and engage consumers. Both in-store POS and digital assets are available via the retailer’s Indesit Account Manager.

Included in the promotion is the Indesit freestanding slimline dishwasher (DSFO 3T224 Z UK), which benefits from Push&Go, a daily cycle that makes dishwashing a simpler, faster and fuss-free. This easy-to-use feature is the perfect ‘one touch’ solution, offering consumers exceptional results, without pre-washing, and takes less time than a standard cycle at just 85 minutes.

Sara Bazeley, Brand Manager, Indesit, says: “At Indesit, we pride ourselves on developing products that ease the pressures of modern-day family life. The three-month free supply of Fairy Platinum Plus dishwasher tablets will help consumers achieve the very best results, and at the same time, Indesit and Fairy will make clearing up after a family meal quick and simple.

“The Fairy promotion is available nationwide and is also supported on the Indesit website. We hope this will raise awareness of the #DoItTogether campaign, and help consumers appreciate the benefit of purchasing a dishwasher, and, in addition, encourage footfall for our valued retail partners.”

For more information on the full range of Indesit dishwashing appliances, contact your account manager, or visit the website at www.indesit.co.uk

Full terms and conditions apply and can be found on line at www.indesitfreefairy.co.uk

Notes for editors:

FREE pack of Fairy Platinum supplied in the form of Fairy Platinum Plus 60 capsules, which is equivalent to a three-month supply based on 215 cycles per year as used for the EU preparatory study for Energy Using Products. For terms and conditions visit www.indesitfreefairy.co.uk

Image caption:

  1. The Indesit freestanding slimline dishwasher (DSFO 3T224 Z UK) is included in the Fairy promotion

About Indesit:

Indesit is part of Whirlpool UK Appliances Limited. Reliability, practical and user-friendly design are the cornerstones of Indesit’s philosophy, which has seen the evolution and continued development of award winning appliances.

Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk

About Whirlpool Corporation:

Whirlpool Corporation (NYSE: WHR) is the leading major appliance manufacturer in the world, with approximately $21 billion in annual sales, 92,000 employees and 65 manufacturing and technology research centers in 2018. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.

In Europe, Middle East and Africa (EMEA) it has approximately 21,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn and Twitter.

For further press information and images please contact:
Briar at jmm PR

Tel: 01536 414555

Email: briar@jmmpr.co.uk

17th July 2019



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