Craft and Crumb Sweetshop cake - RC

Indesit Reactivates Free Cake Kit Promotion

Indesit has reactivated its partnership with Craft & Crumb, award-winning cake and biscuit kit company, to offer consumers a free cake baking kit with the purchase of selected Indesit ovens and freestanding cookers1. The promotion runs from 10th October to 28th November 2018.

Indesit strives to encourage everyone in the family to help with the household chores, so there’s more time for families to spend together doing the things they love. The Craft & Crumb promotion brings together the idea of families working as a team and spending quality time with each other. Baking is a fun way to get the children involved in the kitchen, and the Craft & Crumb kit provides everything you need to get started.

To support the promotion, retailers have access to point of sale material and digital assets to alert consumers about the promotion. The material is available from their Indesit Account Manager.

Included in the promotion is the Indesit Aria built-in oven (KFW 3844 H IX), which boasts a generous 71 litre capacity, meaning there’s plenty of space for cooking the Craft & Crumb cake creations. What’s more, the Best Lighting feature gives a clearer and brighter view of what’s cooking, so users can keep an eye on their cake as it rises.


Sara Bazeley, Brand Manager, Indesit, says: “After the success of the Craft & Crumb promotion earlier this year, we wanted to reactivate the offer to encourage even more families to spend time together in the kitchen.

“Baking is a great way to get children involved in cooking. The kits from Craft & Crumb can inspire families to get together and bake a cake. Parents can then encourage their children to help with the tidying up, by loading the dishwasher perhaps, which is a good introduction to sharing the household chores more frequently in the future.”

For more information on the full range of Indesit ovens, contact your account manager, or visit the website at

Full terms and conditions apply and can be found on line at:


Image caption:

  1. The Indesit Craft & Crumb promotion runs from 10th October to 28th November 2018
  1. The Indesit Aria single electric oven (KFW 3844 H IX) boasts the innovative and time-saving Turn&Cook function


Notes for editors:

1 Free Craft & Crumb bake ware kit, the choice of either Treasure Island or Sweetshop kit subject to availability when purchasing selected Indesit ovens purchased between 10/10/18 – 28/11/18. Claims received by [14/12/18]. T&Cs apply Promoter: Whirlpool UK Appliances Limited, Morley Way, Peterborough, PE2 9JB

About Indesit:

Indesit is part of Whirlpool UK Appliances Limited. Reliability, practical and user-friendly design are the cornerstones of Indesit’s philosophy, which has seen the evolution and continued development of award winning appliances.

Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.


About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.


Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances:


About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.

In Europe, Middle East and Africa (EMEA) it has approximately 22,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at or find us on LinkedIn,  Twitter and Medium.

For further press information and images please contact:
Tessa at jmm PR

Tel: 01536 414555


11th October 2018



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