Indesit has found that, in the run-up to the festive season, the preparations for the big day are not being shared equally, with mums taking on the majority of the Christmas tasks.
Through a recent study, Indesit explored how modern families approached everyday challenges in the home and the importance of involving children in the household chores.
Of the 2000 UK adults surveyed, 85 per cent of women claimed to be solely responsible for delegating household chores*.
In addition to being accountable for the Christmas planning, women also felt they did more than their fair share of the chores themselves, with 70 per of women taking on the role of present wrapping and 65 per cent of women writing the Christmas cards*. However, the task that saw the whole family pitch in to help is when it comes to putting up the Christmas tree and decorating it*.
As part of its ongoing #DoItTogether campaign, Indesit aims to highlight that educating children and getting them involved in the housework, even at Christmas time, is the right way to move forward to combat the gender imbalance.
Cooking Christmas dinner is quite a large task, especially ensuring that every dish is cooked to perfection and ready to eat at the same time. To help families create delicious festive meals with ease, Indesit has developed its Turn&Cook app, available on both iOS and Android devices, which features a selection of recipe ideas. The app recognises ingredients and recommends tasty recipes to cook using the Indesit Aria built-in oven (KFW 3844 H IX), and is designed to take the stress out of cooking. Providing up to 71 litres of cooking capacity, the ‘A+’ energy rated single built-in oven (KFW 3844 H IX) is ideal for cooking a large roast complete with all of the trimmings.
Sara Bazeley, Brand Manager, Indesit, says: “This festive season, at Indesit, we are encouraging all family members to get stuck in with the preparations for the big day. By sharing out the Christmas chores equally, families can spend more time together enjoying the festivities.
“We will continue to design easy-to-use, family-friendly appliances that are accessible to all users, ensuring that domestic tasks don’t require any special knowledge, meaning sharing chores is simpler than ever.”
For further information on easy-to-use Indesit appliances or the #DoItTogether campaign please visit: https://www.indesit.co.uk/Landings/Do-it-together-3
Notes for editors:
* The online survey using a structured questionnaire was carried out between 27th April and 8th May 2019. A representative sample of the population was defined as follows:
- 2000 adults, 100 per cent parents, aged between 20-64 in the UK
- The Indesit #DoItTogether campaign promotes gender equality in the home and encourages families to share the household chores, even at Christmas time
Indesit is part of Whirlpool UK Appliances Limited. Reliability, practical and user-friendly design are the cornerstones of Indesit’s philosophy, which has seen the evolution and continued development of award winning appliances.
Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.
About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances.
Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk
About Whirlpool Corporation:
Whirlpool Corporation (NYSE: WHR) is the leading major appliance manufacturer in the world, with approximately $21 billion in annual sales, 92,000 employees and 65 manufacturing and technology research centers in 2018. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.
In Europe, Middle East and Africa (EMEA) it has approximately 21,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn and Twitter.
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14th November 2019