Indesit Innex washing machine DIT - RC

Indesit Works With Bloggers on #DoItTogether Campaign

Indesit has been working with family bloggers as part of its #DoItTogether campaign, which encourages families to share the household chores, so they can spend more quality time together.

Indesit manufactures appliances that make everyday tasks simpler, faster and stress-free to help reduce the burden of housework. The brand has an on-going commitment to create easy-to-use, family-friendly appliances that are accessible to all users. Several bloggers put this to the test by reviewing an Indesit appliance to see how well it works in their family home, and to encourage their family members to get involved by sharing the household chores.

The Indesit Innex washing machine (BWE 101684X W UK) received positive reviews and was described as “reliable, easy-to-use, and family friendly1”. The Innex washing machine benefits from the clever Push&Wash function, which offers outstanding cleaning and stain removal in just 45 minutes at the simple push of the dedicated button, without having to adjust any of the settings. Bloggers reviewing the Innex washing machine commended this setting, noting its simplicity, with one stating: “Even my daughter can turn on the machine and start a load of laundry. It’s easy and simple and we can certainly do it together as a family2.”

The Indesit eXtra dishwasher with dedicated BabyCare cycle (DFP 27T96 Z UK) was also recognised for being family friendly with one blogger successfully encouraging their teenage sons to help out around the house, commenting: “We are delighted with the new dishwasher and the boys have been stacking it without complaint or payment!3.” The dishwasher comes with a unique BabyZoo accessory set, designed to neatly stack and secure baby and toddler items in the dishwasher with ease. “As we don’t have small babies any more, this is perfect still for Soph’s smaller cutlery, cups and small toys that need a clean-up”, explains one blogger, “having her own special ‘place’ to put her dirty things means she is much more willing to help4.”

Sara Bazeley, Brand Manager, Indesit, says: “Working with bloggers created a real buzz around the #DoItTogether campaign and the easy-to-use Indesit appliances. In addition, one blogger hosted a competition for one of their readers to win an Indesit Innex washing machine, which further promoted #DoItTogether and engaged with the campaign’s target audience.

“We hope that working with family bloggers as part of the #DoItTogether campaign will inspire others to think about how fairly they share the household chores and the steps they could take to make a change for the better, as well as increase footfall for our retailers by promoting the family-friendly Indesit appliances to their customers.”

For more information on #DoItTogether, visit the campaign website:

For information on the full range of Indesit appliances, contact your account manager, or visit the website at


Image caption:

  1. Indesit’s #DoItTogether campaign encourages families to share the household chores and spend more quality time together

Notes for editors:





About Indesit:

Indesit is part of Whirlpool UK Appliances Limited. Reliability, practical and user-friendly design are the cornerstones of Indesit’s philosophy, which has seen the evolution and continued development of award winning appliances.

Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.


About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.


Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances:


About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.

In Europe, Middle East and Africa (EMEA) it has approximately 22,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at or find us on LinkedIn,  Twitter and Medium.

For further press information and images please contact:
Tessa at jmm PR

Tel: 01536 414555


21st August 2018



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