As part of its #DoItTogether campaign, major domestic appliance manufacturer, Indesit has worked with influencers to motivate families to reconsider the way in which chores are distributed within the home, by involving children in the household tasks.
Indesit manufactures easy-to-use appliances that make everyday tasks simpler, faster and stress-free, to help reduce the burden of housework. A key objective of the #DoItTogether campaign is to encourage parents to educate their children on the importance of sharing chores and improving the gender balance for the next generation. Throughout the campaign, Indesit enlisted a number of influencers to review its appliances and to persuade their family members to get involved in the household chores.
The 600 mm Indesit Push&Go induction hob (IB 88B60 NE) received praise from The Kabs Family, who noted how easy it was to use and that all members of the family can get involved in cooking meals together*. The Kabs Family also tested out the Indesit Aria built-in oven (KFW 3844 H IX) that boasts the time-saving Turn&Go function, which allows users to cook a selection of handy recipes without the hassle of choosing the right cooking programme. With just one turn of the control knob, the oven automatically sets the cooking time, and oven temperature, to cook one of over 100 recipes, perfectly, in just one hour.
A recent Indesit study found that almost 68 per cent of women feel that, in the last year, they have had to juggle more household chores than ever before**. What’s more, although 66 per cent of women believe that they are setting a good example by sharing household duties with their family and promoting equality where they can, 67 per cent still feel overwhelmed by the sheer volume of chores and tasks that fall to them, with over a third (37 per cent) having to do everything themselves**.
To highlight how easy it is for all members of the family to complete a load of laundry, Gemma Atkinson shared videos of the Indesit Innex washing machine with her 1.6 million followers on Instagram***. Gemma encouraged fiancé Gorka Marquez to have a go at using the time-saving, and simple to use, Push&Go feature of the Indesit washing machine too****. Push&Go, a key benefit of the Indesit Innex washing machine (BWE 91484X W UK N), is a one-button system that begins washing with a simple push of the dedicated button, without having to adjust any of the settings. This easy-to-use feature is the perfect ‘one touch’ washing solution for families with limited time.
The Indesit dishwasher with the Fast&Clean cycle (DFO 3T133 F UK) also proved popular with the influencers, especially with dad of seven, Alex Galbally, whose children love to help with the household chores by loading the dishwasher. Alex explained how the #DoItTogether campaign resonated with him, stating that he is ‘going to pledge to try and do even more to share the load, whilst making it fun for the children this year’*****.
Charmaine Warner, Indesit Brand Manager, says: “The fantastic group of influencers we enlisted to support our #DoItTogether campaign have highlighted the many benefits of involving children in the household chores, while demonstrating just how simple and safe Indesit appliances are to use for the entire family. We hope that the campaign has encouraged families to rethink the way that tasks are distributed within the home, as well as to increase footfall for our retailers by promoting the family-friendly Indesit appliances to their customers.”
For more information on #DoItTogether, visit the campaign website: https://www.indesit.co.uk/Landings/Do-it-together-4
For information on the full range of Indesit appliances, please contact your account manager, or visit the website at www.indesit.co.uk
Notes for editors:
** Research was conducted by OnePoll in December 2020 surveying 2,000 parents with children aged over 5.
- The Indesit #DoItTogether campaign promotes gender equality in the home and encourages families to reconsider the way in which household chores are distributed
- The freestanding Indesit Push&Go dishwasher (DFO 3T133 F UK) has eight programmes for users to choose from including the brand new Fast&Clean cycle
- The 600 mm Indesit Push&Go induction hob (IB 88B60 NE) boasts automatic cooking functions, an easy-to-use interface and a DualZone for effortless family cooking
Indesit is part of Whirlpool UK Appliances Limited. Reliability, practical and user-friendly design are the cornerstones of Indesit’s philosophy, which has seen the evolution and continued development of award winning appliances.
Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.
About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the world’s leading kitchen and laundry appliance company.
Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk
Whirlpool Corporation (NYSE: WHR) is the world’s leading kitchen and laundry appliance company, with approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centers in 2020. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at whirlpoolcorp.com or find us on Twitter at @WhirlpoolCorp.
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16th March 2021