As part of the largest team expansion of the company, InSinkErator®, the global leader and inventor of food waste disposers and major player in the steaming hot water tap market, has appointed two new members to its UK marketing team, to better support retailers with increased marketing materials and activity.
With experience in logistics and product management spanning over seven years, Brian Green has joined the InSinkErator® team as Product Planner for Europe and Russia. Responsible for product development of the InSinkErator® range and working closely with the US headquarters, Brian generates vital information support for the sales team, distributors, retailers and consumers alike.
Christopher Vella-Bone joins the marketing team as Digital Marketing and Ecommerce Manager for Europe and Russia. After a bachelor level education and four years’ experience in digital and marketing, including running his own consultancy agency, Christopher defines and drives all digital and ecommerce aspects of InSinkErator®; leading the online initiatives that raise brand awareness and support trade partners.
Alongside the versatile team expansion, InSinkErator® has introduced new point of sale, brochures and a dedicated website with online resources for retailers. All product information, marketing materials and trade news will be available online, in order for retailers to better understand the practical and economic benefits of InSinkErator® products and pass this valuable information on to consumers.
Linda Phoutthasak, Marketing Manager for InSinkErator®, Europe and Russia, says: “Chris and Brian bring a new and refreshing blend of essential skills and will be instrumental in spearheading our continuing aim to be the preferred hot tap and food waste disposer appliance brand.
We want to make access to InSinkErator® products as simple and easy as possible for retailers and consumers, so making our point of sale and brochure materials, as well as product information, easily accessible and jargon-free is the first step we are taking in the implementation of our marketing strategy.”
- The InSinkErator® marketing team: Brian Green, Product Planner for Europe and Russia; Christopher Vella-Bone, Digital and Ecommerce Manager for Europe and Russia; Linda Phoutthasak, Marketing Manager for Europe and Russia.
- Brian Green, Product Planner for InSinkErator®, Europe and Russia
- Christopher Vella-Bone, Digital and Ecommerce Manager for InSinkErator®, Europe and Russia
InSinkErator® UK, a business unit of Emerson, is the UK and world’s largest manufacturer of food waste disposers and the clear global market leader. Food waste disposers divert around 20 per cent of household waste away from landfill and have been shown to have a smaller carbon footprint than kerbside collection. In 2007 InSinkErator® launched a brand new product, the Steaming Hot Water Tap, which delivers 98 degree centigrade, filtered, hot water on demand.
For further press information and images please contact:
Tel: 01536 414555
7th May 2015