InSinkErator® Gives Food Waste The Boot With Binfield Tornadoes Junior Football Team

InSinkErator®, the global leader and inventor of food waste disposers and major player in the steaming hot water taps market, has sponsored Reading-based junior football team, the under 12 Binfield Tornadoes.

The market leaders in food waste disposers will provide sponsorship to fund new kit and equipment for the under 12 Binfield Tornadoes, in order to make membership more affordable for parents and club owners.

The InSinkErator® range of food waste disposers deals with leftover food scraps hygienically and instantly, ensuring less waste ends up in landfill to contribute to methane and other greenhouse gas emissions. The top-of-the-range Evolution 200 features three stage grind technology and is incredibly quiet; simply grinding food waste into tiny particles and flushing it away.

Formed more than 100 years ago, Binfield F.C. is one of the oldest Association Football clubs in the world, and is the home of 36 local teams. The club aims to give local youths from the age of three the opportunity to experience football in a professional capacity.

Ashley Munden, Managing Director, Europe, for InSinkErator®, says: “At InSinkErator® we are committed to dealing with the growing problem of food waste efficiently and sustainably, so it seems only fitting that we would sponsor a junior team at Binfield. Supporting youth enrichment programmes, such as the junior teams at Binfield F.C., is a hugely important way for us to support the local community and educate younger generations on how they can help with this important issue. We will cheer on the Binfield Tornadoes in their upcoming matches and wish them every success in the East Berks Youth Football League.”

For more information on the InSinkErator® range, consult your Account Manager or go to the website at


Image caption:

  1. The under 12 Binfield Tornadoes sporting their new InSinkErator® branded kit.
  2. The top-of-the-range InSinkErator® Evolution 200 food waste disposer.

Notes for Editors:

About InSinkErator®:

InSinkErator® UK, a business unit of Emerson, is the UK and world’s largest manufacturer of food waste disposers and the clear global market leader. Food waste disposers divert around 20 per cent of household waste away from landfill and have been shown to have a smaller carbon footprint than kerbside collection. In 2007 InSinkErator® launched a brand new product, the Steaming Hot Water Tap, which delivers 98 degree centigrade, filtered, hot water on demand.

For further press information and images please contact:
JM Marketing

Tel: 01536 414555


15th January 2015



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