Following the launch of its 3N1 kitchen tap with filtered steaming hot, regular hot and cold water, InSinkErator®, the global leader and inventor of food waste disposers and major player in the steaming hot water tap market, has extended its marketing efforts with its largest ever national television and press advertising campaign.
The commercial features on a range of channels including Sky, Good Food, ITV3, ITV4 and More 4, marking enhanced PR and marketing activities employed as an on-going strategy throughout 2015. Supporting the broadcast project will be additional consumer online and print advertising, with a new focus on food titles, as well as home interest and lifestyle magazines. This broadens the scope of the 3N1 campaign, alongside national press coverage in The Times, to ensure a nationwide footfall for trade partners.
Marketing material for the campaign will remain consistent across the multiple platforms, with a brand new website to be launched orientated around technological innovations and lifestyle benefits; providing a useful reference for consumers and retailers alike. Corresponding printed brochures, as well as point of sale and in-store displays will be introduced to illustrate the abundance of benefits to consumers.
Central to this activity is the 3N1 steaming hot water tap, which extends the convenience and functionality of an all-in-one-tap to more homeowners than ever before. With premium style and quality, this refined Italian design will enhance any kitchen; creating a stylish focal point in the room, as well as providing genuine lifestyle benefits.
Instantly dispensing water at a full range of temperatures up to 98°C from a single fixture, the 3N1 steaming hot water tap completely eliminates the time and energy lost waiting for water to boil in the kettle, while the versatility to switch straight to hot and cold water contributes to countless other tasks from cooking to cleaning. Just as easily retrofitted by means of a simple replacement as it is incorporated into a brand new kitchen design, consumers can save valuable worktop space and keep the kitchen clean and uncluttered by substituting the bulky kettle with the InSinkErator® 3N1 steaming hot water tap.
Linda Phoutthasak, Marketing Manager Europe and Russia, for InSinkErator®, says: “InSinkErator® is investing heavily in the 3N1 steaming hot water tap, being the largest ever launch and multi-channel campaign on a single product within the range, so finally seeing it come to fruition is incredibly exciting. What better way to start the year than with a marketing activity of such scale, which will draw consumer attention to both the brand and also increase footfall for retailers. This is a huge step forward for InSinkErator®, and we start as we mean to go on throughout the year.”
For more information on the InSinkErator® range, consult your Account Manager or go to the website at www.insinkerator.co.uk
Image caption: The InSinkErator® 3N1 kitchen tap with filtered, steaming hot water and regular hot and cold options, encased within a stylish Italian design
Notes for Editors:
InSinkErator® UK, a business unit of Emerson, is the UK and world’s largest manufacturer of food waste disposers and the clear global market leader. Food waste disposers divert around 20 per cent of household waste away from landfill and have been shown to have a smaller carbon footprint than kerbside collection. In 2007 InSinkErator® launched a brand new product, the Steaming Hot Water Tap, which delivers 98 degree centigrade, filtered, hot water on demand.
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Tel: 01536 414555
10th February 2015