InSinkErator Collaborates with Influencers to Educate Consumers on the Benefits of Food Waste Disposers

InSinkErator® has collaborated with a variety of social media influencers to increase the exposure of food waste disposers and to educate consumers on the benefits they offer.

Sharing a raspberry and white chocolate banana loaf recipe reel with their 193,000 Instagram followers, interiors influencer Sarah-Louise from No.17 House shows how easy it is to maintain a neat space while cooking, thanks to their InSinkErator® food waste disposer. Sarah-Louise noted ‘We love to clean as we go, so to keep our kitchen tidy and free from waste, we InSinkErate it’*.

InSinkErator® also partnered with food and fitness TikTok content creator Alex, who explains to their nearly 270,000 followers that a food waste disposer is a ‘…great alternative to composting to avoid those nasty food smells’**. Alex also praised the innovative kitchen product, stating that ‘…it’s an absolute game-changer’**.

Throughout the year, InSinkErator® plans to enlist a variety of content creators to further educate consumers on the benefits of investing in a food waste disposer. An InSinkErator® food waste disposer is a hygienic food waste solution for the kitchen, reducing food waste in the bin, especially where home composting is not possible. InSinkErator® invented the food waste disposer over 90 years ago and today has a range of models to suit different family sizes and home cooking needs. For disposing of food waste safely and hygienically, an InSinkErator® food waste disposer fits neatly under the sink, out of sight, without compromising the overall look of the kitchen.

Jamie Griffin, Digital Marketing and Ecommerce Manager, EMEA, InSinkErator®, says: “At InSinkErator® we are committed to providing lifestyle enhancing solutions, which promote hygiene in the kitchen, are convenient to use and are safe within the home.

“We plan to continue raising awareness of our food waste disposers with consumers specifically through TikTok. TikTok drives more engagement than other social media platforms, as well as showing users more relevant posts, based on their interests, especially for our core demographic. The TikTok community is centred around four key motives: entertain, participate, discover and uplift, with 68 per cent of users inspired to discover more about a brand, or product, they’ve seen on TikTok***. Given those ads on the platform are now more memorable than TV ads***, we also have a focused influencer and paid strategy to reach new audiences, increasing awareness of InSinkErator® products. Helping families turn a small change in their kitchen into a big difference in their world. By educating new audiences, we hope our retail partners witness an increase in requests for alternative solutions to manage food waste in the home.

For more information on food waste disposers from InSinkErator®, please contact your Account Manager or visit the website at


Notes for editors:
No17 House Instagram reel
** alexkbitfood TikTok video
*** TikTok 2022

 Image captions:
1. Sarah-Louise from No.17 House demonstrates how easy it is to maintain a neat space while cooking, thanks to their InSinkErator® food waste disposer
2. An InSinkErator® food waste disposer is a hygienic, convenient and safe to use food waste solution for the kitchen

About InSinkErator®:
InSinkErator®, part of Whirlpool Corporation, is the world’s largest manufacturer of food waste disposers and the clear global market leader. InSinkErator® invented the food waste disposer over 90 years ago, offering consumers a hygienic solution to manage food waste in their homes and as an alternative to composting where not possible. Today InSinkErator® has a range of models, designed to suit different family sizes and home cooking needs. InSinkErator also manufactures specialist kitchen taps that are designed to streamline the kitchen, by removing the need for a kettle. InSinkErator® specialist kitchen taps are available as a combined fixture or stand-alone additional tap, in a number of shapes and on-trend finishes. The latest innovation from InSinkErator® is the 4N1 Touch tap that offers instant filtered steaming hot water, instant filtered cold water and regular hot and cold water from one combined fixture.

For further press information and images please contact:
Hannah at jmm PR
Tel: 01536 414555

18th May 2023

About jmm PR:
jmm PR is an award-winning kitchens and bathrooms PR agency that offers a range of bespoke and innovative marketing services that can make a real difference to your business.

With decades of experience and proven success in raising the profiles and awareness of brands and businesses, jmm PR has extensive public relations and commercial knowledge, which can effectively contribute to the growth of your business. In addition, services include writing press releases, proof reading and copywriting, plus campaign and event support, social media and influencer planning and marketing.

jmm PR offers solutions for businesses of all sizes, including PR packages designed to support SMEs in addition to annual press office management to complement marketing plans of larger organisations.

For more information, please visit the website or contact the team on 01536 414555 or



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