InSinkEratorTaxi - Trafalgar Square - July 2019 - lo

InSinkErator Highlights Bottled Water Alternative in London Taxi Campaign

To correspond with the InSinkErator® 80th anniversary celebration, and launch of the upgraded NeoTank, InSinkErator® has broadened its marketing activities with a four-week London taxi advertising campaign.

As part of its ongoing commitment to support the reduction of single-use plastic waste, InSinkErator® has adorned the exterior, and interior, of two London taxi cabs with advertisements displaying the company’s range of 4N1 Touch taps as an alternative to purchasing bottled water. Consumers with an InSinkErator® 4N1 Touch Tap benefit from having instant filtered water readily available in their own home, reducing the need to purchase bottled water; especially when a variety of re-fillable drinking bottles are widely available.

Displaying the 4N1 Touch taps to millions of people in London, the two taxis will travel through the streets of London for a total of four weeks, increasing the exposure and awareness of the brand, and drive footfall for retail partners. The interior of the cabs display further product information and benefits for passengers, who travel on average between two and five miles per journey*.

In the UK, of the 35.8 million plastic bottles that are used every day, 16 million of them are not recycled**. The non-recycled bottles, therefore, end up in landfill or in the ocean, affecting the sea-life and the environment. To combat these astonishing figures, InSinkErator® manufactures products that can be easily installed into consumers’ homes to effectively work towards reducing these waste statistics.

Anne Kaarlela, Marketing Communications Manager, Europe and Russia, InSinkErator®, says: “We will continue to encourage the use of re-fillable drinking bottles, instead of plastic bottles, and are committed to providing lifestyle enhancing solutions, such as our 4N1 Touch tap, for our customers.

“Advertising InSinkErator® on two London taxis offers us great exposure that will attract consumer attention. We hope this campaign will also increase footfall for our kitchen specialist retailers by displaying the 4N1 Touch tap, part of the exclusive Showroom Collection.”

For more information on the range of products available from InSinkErator®, consult your Account Manager or visit the website at


Notes for editors:

* Taxi and Private Hire Vehicle Statistics: England 2017


Image captions:

  1. InSinkErator® depicted its range of 4N1 Touch taps as an alternative to purchasing bottled water on two London taxi cabs
  2. Ashley Munden, Managing Director, InSinkErator® with an InSinkErator® taxi

About InSinkErator®:

InSinkErator® UK, a business unit of Emerson, is the UK and world’s largest manufacturer of food waste disposers and the clear global market leader. Food waste disposers divert around 20 per cent of household waste away from landfill and have been shown to have a smaller carbon footprint than kerbside collection. In 2007 InSinkErator® launched a brand new product, the Steaming Hot Water Tap, which delivers filtered, steaming hot water on demand. The InSinkErator® range of steaming hot water taps has achieved approval from WRAS (Water Regulations Advisory Scheme).

For further press information and images please contact:
Steph at jmm PR

Tel: 01536 414555


9th July 2019



Recent Posts