InSinkErator Reveals Premium Showroom Collection Live on the Thames

InSinkErator®, the global leader, inventor and manufacturer of food waste disposers, and major player in the steaming hot water tap market, revealed their brand new Showroom Collection live on social media, probably the first live launch of its kind in the kitchen appliance industry.

The Showroom Collection launch took place on board a classic private motor yacht, which was previously owned by Richard Branson.  While it cruised down the Thames, Ashley Munden, Managing Director, InSinkErator®, broadcast live on social media to thousands of viewers, revealed the four new Showroom Collection products to members of the press and guests, as it travelled past iconic London landmarks including Tower Bridge, the Houses of Parliament and the London Eye.

InSinkErator® has designed and developed the Showroom Collection to offer unique products to valued, high street kitchen retailers, which consumers won’t find anywhere else. The collection consists of the Evolution 250 food waste disposer; the 3N1 steaming hot water tap finished in an elite Satin Black; and the 3N1, J Shape, steaming hot water tap, which is available in brushed stainless steel or polished chrome finishes.  Chad Severson, President, InSinkErator®, accompanied by colleagues from the United States of America, Dubai, Russia and Europe joined the UK team in celebrating the launch of the new products. Special guest speaker was Phil Spencer, who entertained guests sharing stories about his life, tips on renovating properties and some of his most memorable experiences of working with Kirsty Allsopp.

Kevin Carr, UK Sales Manager, InSinkErator®, says: “We are incredibly excited to launch the InSinkErator® Showroom Collection, combining the ultimate kitchen convenience and additional benefits to the consumer with high quality Italian design. The launch event was a great success and we are delighted that the live broadcast, revealing all four products for the first time, has also had over 19,000 views on social media.”

For more information on the Showroom Collection from InSinkErator®, contact your Account Manager or visit the dedicated Showroom Collection website at www.insinkeratorsc.co.uk

Ends

Image captions:

  1. The brand new InSinkErator® Showroom Collection on board the classic private motor yacht
  2. Ashley Munden, InSinkErator® Managing Director, with special guest Phil Spencer.

About InSinkErator®:

InSinkErator® UK, a business unit of Emerson, is the UK and world’s largest manufacturer of food waste disposers and the clear global market leader. Food waste disposers divert around 20 per cent of household waste away from landfill and have been shown to have a smaller carbon footprint than kerbside collection. In 2007 InSinkErator® launched a brand new product, the Steaming Hot Water Tap, which delivers 98°C, filtered, hot water on demand.

For further press information and images please contact:
jmm PR

Tel: 01536 414555

Email: hannah@jmmpr.co.uk

11th August 2016

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