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InSinkErator Takes On Plastic Free July Challenge

As part of its ongoing sustainability commitments, InSinkErator® is supporting Plastic Free July with a number of different activities including hosting giveaways, sharing hints and tips on how to make positive lifestyle changes, as well as staff members taking on the Plastic Free July challenge.

Plastic Free July is a global initiative that aims to reduce the environmental impact that single-use plastic waste has on land and in the oceans. Plastic Free July provides tips on how to make changes at home, the workplace and in the communities in which we live in. In 2020, despite the Covid-19 pandemic, over 300 million people worldwide participated in Plastic Free July and helped to prevent more than 900 million kilograms of plastic, such as single-use plastic bottles, being consumed*.

InSinkErator® is taking on the Plastic Free July challenge by refusing any form of single-use plastic, in addition to sharing a variety of social media posts to increase the awareness of the initiative. What’s more, InSinkErator® is arranging giveaways for consumers to win a 4N1 Touch tap, reusable insulated drinks bottles and ethically-produced, reusable, cotton shopping bags.

Anne Kaarlela, Marketing Communications and Customer Service Manager, Europe and Russia, InSinkErator®, says: “Sustainability and protecting the future of our planet are core values for us at InSinkErator®. Plastic Free July is a great initiative, and we pledge our support to taking on the challenge, as well as increasing awareness of the project to encourage more people to make conscious choices to reduce their plastic waste and protect the world we live in. Even the small and easy to implement changes can have an impact and make a real difference in the future.

“We’ve provided InSinkErator® staff members with a reusable shopper as well as giving away bags to consumers to support their efforts in Plastic Free July too. At InSinkErator®, we will continue to educate consumers on the sustainable alternatives to plastic, while offering stylish appliances for modern living and busy lifestyles that offer resource savings and benefit the wider environment.”

At the touch of a button, the InSinkErator® 4N1 Touch tap provides a stream of filtered cold water for 30 seconds and it will stop instantly with a second touch of the button. Consumers can benefit by having instant filtered water readily available in their own home, reducing the need to purchase bottled water; especially when a variety of re-fillable drinks bottles are widely available.

For more information on the InSinkErator® 4N1 Touch tap, please visit the website:

For more information on Plastic Free July, please visit the website:

Follow InSinkErator® on Instagram and Facebook for Plastic Free July tips and giveaways.


Notes for editors:

* Plastic Free Foundation Impact Report 2020

Image captions:

  1. InSinkErator® is supporting Plastic Free July by taking on the challenge and arranging giveaways for consumers
  2. Reduce the need to buy bottled water with the 4N1 Touch specialist kitchen tap from InSinkErator®

About InSinkErator®:

InSinkErator® UK, a business unit of Emerson, is the UK and world’s largest manufacturer of food waste disposers and the clear global market leader. Food waste disposers divert around 20 per cent of household waste away from landfill and have been shown to have a smaller carbon footprint than kerbside collection. In 2007 InSinkErator® launched a brand new product, the Steaming Hot Water Tap, which delivers filtered, steaming hot water on demand. The InSinkErator® range of steaming hot water taps has achieved approval from WRAS (Water Regulations Advisory Scheme).

For further press information and images please contact:
Hannah at jmm PR

Tel: 01536 414555


29th June 2021


About jmm PR:

jmm PR is a PR, social media and influencer marketing agency that offers a range of bespoke and innovative marketing services that can make a real difference to your business.

With decades of experience and proven success in raising the profiles and awareness of brands and businesses, jmm PR has extensive public relations and commercial knowledge, which can effectively contribute to the growth of your business. In addition, services include writing press releases, proof reading and copy writing, plus campaign and event support, social media and influencer planning and marketing.

jmm PR offers solutions for businesses of all sizes, including PR packages designed to support SMEs in addition to annual press office management to complement marketing plans of larger organisations.

For more information, please visit the website or contact the team on 01536 414555 or



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