Intelligent Appliances from Whirlpool Save Energy, Time and Money

Whirlpool, the world’s leading manufacturer of major home appliances, offers solutions to rocketing energy prices with intelligent appliances that feature their patented 6th Sense® technology. Offering an effortless and intuitive experience, 6th Sense® technology monitors, adapts and controls the appliance settings, which also saves the user valuable time and money.

The evolutionary Whirlpool 6th Sense® technology offers households a whole host of benefits, including time, energy and a more efficient use of resources. Perhaps the greatest, and most effective, advantage offered to the consumer is in financial savings. At a time when utility bills continue to increase, a product that can minimise costs in the long term is a real help and one that will be appreciated. According to the Energy Saving Trust, 40 per cent of consumers are most attracted to buying energy efficient products if they saved them money on bills1. Whirlpool has continually developed and extended its energy saving technology of 6th Sense® appliances to both built-in and freestanding ranges and across all categories. The special electronic sensors help to improve food conservation in refrigeration appliances and enhance cooking, laundry, microwave and dishwashing performance with excellent results, while also reducing resource consumption.

The 6th Sense® technology in the Whirlpool Supreme Care washing machine measures the soil level and load capacity, and adjusts the amount of energy, water and time accordingly, ensuring no resources are wasted. The same intelligence is transferred to cooking too, with Whirlpool built-in ovens boasting an ‘A+’ energy rating. The oven senses the mass of the food inside and constantly monitors and adapts the cooking process, temperature and time, to guarantee perfect results with minimal energy use. The oven also benefits from Ready2Cook, which eliminates the need for pre-heating, saving both energy and time for the consumer. You simply place the dish into the cold oven and the technology does the rest.  Depending on the dish you are cooking, you can save up to 20 per cent on energy costs2. Making life even easier, the oven also benefits from Cook3 technology, which enables you to cook on all three levels at once, such as a starter, main course and dessert without the mixing of either the flavours or aromas.

The latest 6th Sense® PowerClean™ dishwashers from Whirlpool, both freestanding and built-in, are intelligent and stylish models featuring the new PowerDry option. This makes them the number one in cleaning and drying in just one hour3.  The PowerDry option makes clouds of steam a thing of the past when you open the door after dishwashing, and everything, including plastic items, is perfectly dry and ready to put away. With 6th Sense® PowerClean™ and PowerDry option, these dishwashers detect and sense the grime and automatically adjust the water usage, as well as managing the temperature and length of the programme. This all saves up to 50 per cent of water, energy and time4. Models boast an ‘A+++’ energy rating, and a water consumption of just 10 litres.  They are equipped with 28 PowerClean™ jets, situated at the rear of the dishwasher, dedicated to removing burnt-on food to ensure that pre-washing is a thing of the past.

The next level of resource saving involves the total delegation of control to the appliance. Whirlpool has now developed a smart washing machine and tumble dryer that communicate with each other, and can be controlled from anywhere, using their new 6th Sense Live® app, available on both iOS and Android. Whirlpool has always delivered solutions that respond to consumer needs and 6th Sense Live® has evolved from the pioneering 6th Sense® technology to offer further exceptional performance levels in noise, energy and garment care.

The new Supreme Care FSCR 12441 Live washing machine and matching HSCX 10441 tumble dryer are connected by the interactive app, so work together in perfect harmony, with the dryer pre-setting the correct drying programme for the clothes you have just washed, choosing the most optimal settings for energy efficiency. As stated in the Energy Saving Trust UK:Pulse, 41 per cent of consumers are more likely to buy white goods, if they provide information or advice on how to use less energy1. The Whirlpool 6th Sense Live® app tells the user the exact cost of the cycle they are about to select, to the penny, which is great for those energy conscious homeowners. The app also allows the user to choose the most optimal times and resources to run programmes via the scheduler, or check current energy usage using the ECOMONITOR.

Jennifer Spragg, Brand and Digital Marketing Manager, Whirlpool, says: “At Whirlpool, we understand the importance of energy saving for homeowners and for the preservation of the environment. Therefore the Whirlpool range of premium models are equipped with the very latest technology for making life easier, saving the consumer precious time and money, while also reducing valuable energy and water usage.

“The latest development in product connectivity is the evolution of Whirlpool’s 6th Sense® technology, which has revolutionised appliances and enriched the personal lifestyles of our customers. Super-efficient washing and drying can now be achieved with the absolute minimum of effort, and efficient use of finite resources.”

The new flagship Supreme Care Live washing machine (FSCR 12441) and the matching Supreme Care tumble dryer (HSCX 10441) retail at £899.99 each.

For more information on Whirlpool product ranges and your nearest stockist visit the website at


Image captions:

  1. Whirlpool’s new Supreme Care FSCR 12441 washing machine and matching HSCX 10441 tumble dryer are linked by the 6th Sense Live® technology app to keep consumers in constant touch, remotely controlling their progress.
  2. Whirlpool’s built-in range features pioneering 6th Sense® intuitive technology for perfect and effortless results every time.
  3. Whirlpool’s PowerDry Dishwashers, features the PowerDry option, meaning plastics emerge from the dishwasher bone dry.

Notes for editors:

¹Energy Saving Trust – Communicating energy saving messages

²Maximum saving obtained in tests with various dishes using ‘no-pre-heat’ function compared to using ‘pre-heat’ function.

3Using the one hour wash and dry programme; based on internal test results August 2013

4Comparison between minimum and maximum consumption on 6th Sense® programmes

About Whirlpool brand:

The Whirlpool brand is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6th Sense® appliance technology.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer in the UK to operate its own independent service and logistics operations.

About Whirlpool Corporation: Whirlpool Corporation (NYSE: WHR), is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 97,000 employees and 70 manufacturing and technology research centers in 2015. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world. With more than 24,000 employees, a market presence in more than 30 countries throughout Europe, the Middle East and Africa, and manufacturing sites in eight countries, Whirlpool Europe, Middle East & Africa (EMEA) is a fully owned subsidiary of Whirlpool Corporation.  Its European Operating Center is located in Comerio, Italy. Additional information about the company can be found at,  or find us on Twitter at @WhirlpoolCorp.

For further press information and images please contact:
jmm PR

Tel: 01536 414555


6th April 2016



Recent Posts