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jmm PR’s Favourite Articles of the Week

Here at jmm PR, we have been scouring the internet for our favourite articles of the week.

This week brings everything you need to know about the cottagecore trend and a sneak peek at Zoella’s brand new collaboration with Etsy.

Image: Future

Real Homes – Cottagecore is 2020’s hottest new trend – try these 5 ways to get the look at home

Have you noticed your Instagram and Pinterest feeds beginning to fill up with pastel colours, cottage-inspired décor and cosy interiors in recent months? If so, there’s probably a very good reason for that. Cottagecore is a trend that’s taking 2020 by storm, and judging by its popularity, there’s a very good chance that it will continue to develop in the coming winter months.

Inspired by country life, cosy interiors, floral prints and an appreciation of nature, the trend encapsulates a return to a simple, rural life. Cottagecore has developed particularly well when it comes to interior design, with rustic décor and country-style aesthetics becoming more popular than ever before. In this article, Real Homes reveals five simple and easy ways to recreate the trend in your own home, without having to sell up and purchase your very own country cottage.

Subtle colour palettes are one of the easiest ways to emulate the cottagecore trend, with soft, muted colours such as green, yellow and blue being ideal at helping to create a calming and cosy atmosphere. Not only this, planting wildflowers in your garden, creating a cosy reading space and accessorising your home with knitted throws, floral prints, candles and rustic furniture can all help to recreate the style. Last, but certainly not least, we’ve finally found a trend that encourages clutter! Real Homes explains that, when it comes to cottagecore, the more you have on show the better. It is, however, still important that each piece fits with the theme, with vintage-inspired items, patterned china and books being perfect at creating a rustic cottage aesthetic.

If you’ve already heard of Cottagecore and are looking for ways to recreate the look in your home, or if you’re brand new to the trend and want to know more, this article from Real Homes is essential reading!

Image: Etsy

Good Homes – Q&A: Zoella launches new interiors edit with Etsy

Here at jmm PR, we’re big fans of supporting smaller, independent sellers, so it’s no wonder Etsy is always our first choice when looking for unique and bespoke pieces. The online marketplace recently announced its partnership with Zoe Sugg, also known as Zoella, one of the UK’s leading Youtubers-turned-influencers. In this article, Good Homes takes us on a deep dive into the collaboration, giving us a sneak peek of the new range as well as some interior styling advice from Zoe herself.

The new range is filled with bespoke pieces that have been handpicked or designed by Zoe, including items such as cushions, ceramic pots, tea towels, candles and mugs. Prices are reasonable too, ranging from £3.50 to £45, and if that’s not enough, we also get to check out the range styled in Zoella’s home for the ultimate interiors inspiration!

Our favourite pieces in the collection are the selection of Elley Home cushions. With a vibrant and unique design, these would be great for accessorising any space that’s in need of a pop of colour! If you’re looking for some unique pieces to accessorise your home, this article is sure to have something that will catch your eye, so make sure you check it out and don’t forget to let us know which piece in the collection is your favourite!


Tessa and Steph

14th August 2020



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