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jmm PR’s Favourite Articles of the Week

Here at jmm PR, we have been scouring the internet for our favourite articles of the week.

This week brings everything you need to know about the cottagecore trend and a sneak peek at Zoella’s brand new collaboration with Etsy.

Image: Future

Real Homes – Cottagecore is 2020’s hottest new trend – try these 5 ways to get the look at home

Have you noticed your Instagram and Pinterest feeds beginning to fill up with pastel colours, cottage-inspired décor and cosy interiors in recent months? If so, there’s probably a very good reason for that. Cottagecore is a trend that’s taking 2020 by storm, and judging by its popularity, there’s a very good chance that it will continue to develop in the coming winter months.

Inspired by country life, cosy interiors, floral prints and an appreciation of nature, the trend encapsulates a return to a simple, rural life. Cottagecore has developed particularly well when it comes to interior design, with rustic décor and country-style aesthetics becoming more popular than ever before. In this article, Real Homes reveals five simple and easy ways to recreate the trend in your own home, without having to sell up and purchase your very own country cottage.

Subtle colour palettes are one of the easiest ways to emulate the cottagecore trend, with soft, muted colours such as green, yellow and blue being ideal at helping to create a calming and cosy atmosphere. Not only this, planting wildflowers in your garden, creating a cosy reading space and accessorising your home with knitted throws, floral prints, candles and rustic furniture can all help to recreate the style. Last, but certainly not least, we’ve finally found a trend that encourages clutter! Real Homes explains that, when it comes to cottagecore, the more you have on show the better. It is, however, still important that each piece fits with the theme, with vintage-inspired items, patterned china and books being perfect at creating a rustic cottage aesthetic.

If you’ve already heard of Cottagecore and are looking for ways to recreate the look in your home, or if you’re brand new to the trend and want to know more, this article from Real Homes is essential reading!

Image: Etsy

Good Homes – Q&A: Zoella launches new interiors edit with Etsy

Here at jmm PR, we’re big fans of supporting smaller, independent sellers, so it’s no wonder Etsy is always our first choice when looking for unique and bespoke pieces. The online marketplace recently announced its partnership with Zoe Sugg, also known as Zoella, one of the UK’s leading Youtubers-turned-influencers. In this article, Good Homes takes us on a deep dive into the collaboration, giving us a sneak peek of the new range as well as some interior styling advice from Zoe herself.

The new range is filled with bespoke pieces that have been handpicked or designed by Zoe, including items such as cushions, ceramic pots, tea towels, candles and mugs. Prices are reasonable too, ranging from £3.50 to £45, and if that’s not enough, we also get to check out the range styled in Zoella’s home for the ultimate interiors inspiration!

Our favourite pieces in the collection are the selection of Elley Home cushions. With a vibrant and unique design, these would be great for accessorising any space that’s in need of a pop of colour! If you’re looking for some unique pieces to accessorise your home, this article is sure to have something that will catch your eye, so make sure you check it out and don’t forget to let us know which piece in the collection is your favourite!

Ends

Tessa and Steph

contact@jmmpr.co.uk

14th August 2020

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jmm PR 18 hours ago

@bbcgoodfood The sweet potato and peanut curry looks delicious!

jmm PR 18 hours ago

@HB Love this article! Will definitely be trying out some of these tips to introduce more natural light 🌞

jmm PR 18 hours ago

@homesandgardens Coral is such a pretty colour, love the idea of combining it with deep blue shades when decorating!

jmm PR 18 hours ago

@deliciousmag These look amazing 😍 Can't wait to try them!

jmm PR 18 hours ago

@Livingetc The Peperomia Hope plant is so pretty! Perfect for trailing over the edge of a desk too 🌿

jmm PR 2 days ago

@TheCurryGuy This looks so tasty!

jmm PR 2 days ago

@foodandwine Ooooh the sausage, mustard and basil pasta sounds delicious!

jmm PR 2 days ago

@KitchenSanc2ary Looks delicious and so creamy!

jmm PR 2 days ago

@dezeen Love these, great way to use up space!

jmm PR 2 days ago

@GoodHomesMag Beautiful green is so perfect for creating a calming, natural look. 💚

jmm PR 3 days ago

@olivemagazine These recipes look delicious! Can't wait to try the tomato, spinach and mascarpone gnocchi 😋

jmm PR 3 days ago

@_houseandgarden Grey is still one of our favourite colours to decorate with! Love the idea of opting for green-grey, greige or darker charcoal tones too

jmm PR 3 days ago

@homesandgardens Painting the ceiling the same colour as the walls is a great idea! Love the tip of using mirrors to make the garden appear bigger too

jmm PR 3 days ago

@deliciousmag These look perfect for serving as a side dish at a summer BBQ 🌞

jmm PR 3 days ago

@Livingetc Love the idea of painting around a gallery wall 😍

jmm PR 6 days ago

@guardianfood @GuardianFeast Sounds tasty, will give this a try!

jmm PR 6 days ago

@bbcgoodfood Love making homemade chips! They're so easy and you can cook them exactly how you like!

jmm PR 6 days ago

@Livingetc Love the cosy, moody interior look!

jmm PR 6 days ago

@CreatePerfect Love those festoon string lights!

jmm PR 6 days ago

@RealHomes These are good ideas, I've always left them in a bowl on the window sill but will try some of these alternatives!