Touch of Light, the design line by Karim Rashid for Gorenje, the Slovenian appliances manufacturer, has won a gold award for Kitchen Innovation of the Year at the Design Awards 2010.

Held in London on 5th October 2010, the Design Awards, organised by the publishers of Designer magazine, celebrate those products that best represent excellence and real innovation in design. The independent panel of judges was impressed by the Karim Rashid for Gorenje design line, which comprises of a range of ovens, hoods and hobs that feature Karim’s signature curves and bold colours.

Ruth Ferguson, Marketing Manager at Gorenje, says: “We are incredibly pleased to have been awarded gold at this year’s Design Awards for the stunning Karim Rashid design line, and feel that this range perfectly demonstrates Gorenje’s reputation for appliances that are both highly functional and beautifully designed.

“Gorenje is the first home appliance manufacturer to enable users to change the colour of their appliances, using our innovative MoodLite technology. The vertical LED light strip on the Karim Rashid ovens and hoods offers several colour versions, allowing consumers to adjust the appearance of their appliance according to their current mood, or indeed their lifestyle.”

Bill Miller, Gorenje’s Sales Director, adds: “This is a fantastic achievement and one that we are very proud of. Winning this design award proves our credentials as manufacturers of eye-catching and contemporary products. The gold award reassures the consumer that by choosing Gorenje they are choosing appliances of true, innovative quality.”

For more information about the Karim Rashid design line call Gorenje on 020 8247 3980, or visit the website at www.gorenje.co.uk.


Image caption: Touch of Light, the design line by Karim Rashid for Gorenje, has been awarded a gold at the Design Awards 2010

7th October 2010

Editors’ Notes:

About Gorenje

Established 60 years ago, Gorenje is one of Europe’s leading home appliance manufacturers, combining state-of-the-art technology with superior design and great value. 4.5 million Gorenje appliances are sold every year in over 70 countries. Headquartered in Slovenia, the Gorenje Group employs nearly 11,000 people around the world. With its innovative, technologically perfected, environmentally friendly and stylish products, Gorenje is aiming to become the creator of the most innovative design-led home appliances in the world.

About the Design Awards 2010

Now in its eighth year, the Design Awards scheme is organised by Designer magazine and rewards excellence in kitchen, bathroom and living space design. Entries are considered by an independent judging panel and the magazine’s editorial team.

Finalists were presented with their award in front of more than 350 key industry figures at a gala lunch event at Lord’s Cricket Ground, London.

For further information and images please contact:

Sarah at JM Marketing

Tel: 01536 414555

Email: Sarah@jmmarketingservices.co.uk



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