For the first time, KBBG (part of DER KREIS, Europe’s leading kitchen and bathroom buying group) will unveil its very own, sole-branded stand at kbb Birmingham 2024. KBBG will showcase its full offering through different zones and plenty of meeting space on stand K84 from 3rd to 6th March 2024.
When KBBG first launched in the UK over 10 years ago, it only had a small presence at kbb Birmingham. The buying group’s profile at the exhibition has grown throughout the years, thanks to the support of its suppliers; KBBG usually partners with one of its suppliers on a co-branded stand. Now, in 2024, KBBG will be the primary exhibitor, presenting the many benefits of KBBG membership, while displaying elements from several of its suppliers, to bring the space to life.
A key benefit of joining the KBBG is the ‘guaranteed savings’ that being part of a buying group brings. This advantage will be highlighted on the stand and used as a tagline to show visitors one of the main rewards of becoming a KBBG member.
One zone of the KBBG stand will be an area dedicated to mykitchenspecialist.co.uk. This is another first for KBBG at kbb Birmingham. KBBG launched the consumer-facing website mykitchenspecialist.co.uk over a year ago; and it will be a major focus for the company at kbb 2024. mykitchenspecialist.co.uk brings KBBG members together to form the UK’s leading network of independent kitchen specialists, to help consumers who are planning a kitchen renovation. Visitors to the stand at kbb Birmingham will be able to interact with the website first-hand, to experience how joining the mykitchenspecialist.co.uk network could benefit their business, including resulting in new leads.
The KBBG supports independent kitchen and bathroom specialists, providing improved margins through its buying power, access to a wide range of leading suppliers and service providers, plus invaluable business support. The stand at kbb 2024 will feature a kitchen from leading German furniture manufacturer, Nobilia. The kitchen will be from Nobilia’s Vivari range, which is produced exclusively for DER KREIS/KBBG; a perfect example of some of the products that independent retailers gain access to by becoming a member of the KBBG.
Also being displayed on the stand is a bathroom that will comprise of furniture from Decosan, brassware from Ramon Soler and a Roman shower enclosure.
Bill Miller, Managing Director, KBBG, says: “We have big plans for kbb Birmingham 2024 and we look forward to demonstrating, displaying and discussing our ever-increasing offering with our existing, and prospective, members. We are proud to have our very own, sole-branded stand this year. This shows how far the KBBG has come since its launch over 10 years ago.
“Independent kitchen and bathroom specialists need to know where to find support and advice when they need it. As well as showcasing some beautiful kitchen and bathroom products and an interactive mykitchenspecialist.co.uk area, there will also be plenty of meeting space on the stand. This will ensure visitors can sit down with a member of our team to discuss the benefits of the buying group, including the ‘guaranteed savings’ and how they can join.”
For more information on the KBBG, call Bill Miller on 07887 247811 or email b.miller@derkreis.co.uk. You can also visit the website at www.kbbg.co.uk.
Ends
Image captions:
- KBBG kbb Birmingham 2024 stand preview – Nobilia kitchen furniture (products may differ on the stand)
- Bill Miller, Managing Director, KBBG
About KBBG:
The Kitchen Bathroom Buying Group UK is an organisation set up to support the business of the independent kitchen and bathroom specialists. Part of the renowned DER KREIS, Europe’s leading kitchen and bathroom buying group, the company has forty years’ experience and a turnover in excess of 3.4 billion Euros. Currently operating in nine countries with 3,500 members, the group provides a range of exclusive tailored benefits and services to support and increase the success of each independent kitchen and bathroom specialist in an effort to stay ahead of the competition and to promote the success of individual businesses.
For further press information and/or images please contact:
Tessa at jmm PR
E: tessa@jmmpr.co.uk
T: 01536 414555
17th January 2024
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