The KitchenAid Iconic Fridge has been awarded one of the world’s most prestigious design awards – the Red Dot Award for Product Design.
The KitchenAid Iconic Fridge has been honoured with the award for invoking a sense of heritage with a beauty that is timeless. The ‘Red Dot’ is an internationally recognised hallmark for excellent design and quality, which is presented annually at one of the world’s largest design competitions, the Red Dot Awards.
The Red Dot Award has a proud, six-decade, history and is organised by the Design Zentrum Nordrhein Westfalen in Essen, Germany. With the creation of the Red Dot brand in the 1990s, the sought-after Red Dot has gained global pre-eminence as a seal of outstanding design quality.
Inspired by the timeless, instantly recognisable and world-famous KitchenAid Artisan stand-mixer, the Iconic Fridge has been conceived from the outset as a new design classic. The bold personality of the appliance is embodied by the striking metal casing. The Empire Red KitchenAid Iconic Fridge (KCFME 60150R (UK)) brings colour into the kitchen and is a timeless icon for every passionate gourmet.
KitchenAid’s brand DNA is boldly expressed in the highly polished, cast-metal, handle that is prominently placed horizonatally on the door. Mounted with the iconic KitchenAid medallions, the Iconic Fridge features subtle resonance with the ‘steamline’ style that first inspired the KitchenAid stand-mixer.
Lee Collett, Channel Controller, KitchenAid, says: “The KitchenAid Iconic Fridge is a masterpiece in the kitchen and a design object that rises above trends, asserting itself as a timeless icon. The Red Dot Award for Product Design is selected by a 40-member international jury of designers, leading academics and respected journalists and is awarded from among tens of thousands of products.
“To receive the coveted Red Dot Award for Product Design really endorses KitchenAid’s expression of professional performance, artisan quality and iconic design and we are truly thrilled to receive such a prestigious accolade.”
For more information on KitchenAid appliances, please contact your account manager or visit the website at www.kitchenaid.co.uk
For more information on the Red Dot Awards, please visit the website at www.red-dot.org
- The award-winning KitchenAid Iconic Fridge, in Empire Red (KCFME 60150R (UK)), has been awarded a Red Dot Award for Product Design
Since the introduction of its legendary stand mixer in 1919 and its first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete product line – from utensils to appliances large and small that offer professional performance and are designed for the passionate maker. The KitchenAid brand celebrated its 90th anniversary in 2009 and forms part of the Whirlpool Corporation.
About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.
Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk
About Whirlpool Corporation:
Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.
In Europe, Middle East and Africa (EMEA) it has approximately 22,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn, Twitter and Medium.
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12th April 2018