KitchenAid, the luxury built-in brand, has been awarded the prestigious CoolBrands® status for 2010/2011.

CoolBrands® status is awarded to brands which, after scrutiny by an independent process via an ‘Expert Council’ and the British public, are deemed to have the strongest brand image and to offer significant advantages over competitors

CoolBrands® have inherent factors including style, innovation, originality, authenticity, desirability and uniqueness.  KitchenAid is described by CoolBrands® as ‘Synonymous with passionate cooking, from its iconic Artisan Stand Mixer to a range of premium major domestic appliances, the KitchenAid brand is a global legend among gourmets.’

Raj Mistry, Head of Marketing, Whirlpool UK remarks: “This is a great accolade for our luxury premium brand and one that we are particularly proud of as it is voted for by British consumers and totally independently. With its phenomenal 90-year heritage it is a brand that guarantees superior quality, performance and results, all part of the brand’s DNA.  This award truly makes us stand out and it’s superb to be ranked up there with other great brands such as Apple, Nikon and Virgin.”

For more information on KitchenAid call your Regional Business Manager or visit the website at or call 0800 616 1266. For more information on CoolBrands® visit


Image captions:

KitchenAid’s premium major domestic appliances

CoolBrands logo

19th October 2010

Editors’ notes:

KitchenAid is the luxury brand of the Whirlpool Group with a range of large appliances that stand out for their extensive functions, eye-catching design, sturdy construction and professional performance. Designed in co-operation with leading international chefs whose advice contributed to the creation of exclusive, professional functions, KitchenAid products are designed for ‘modern gourmets’ who have a real passion for cooking and see their appliances as essential tools.

For further press information and images please contact:
JM Marketing, Jacqueline


Telephone: 01536 414555



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