KitchenAid Produces New Major Domestic Appliance Brochure

KitchenAid, the luxury appliance manufacturer, has produced a new brochure for trade partners, which presents highlights of its major domestic appliance product portfolio.

The new full colour brochure, available in both digital and print formats, is designed to provide kitchen specialists with support at the point of sale. The brochure details the ingredients that make for professional performance, iconic design and artisan quality, and illustrates the rich heritage of the KitchenAid brand.

The brochure includes details of KitchenAid’s iconic major domestic appliances, including the award winning Black Stainless Steel collection, the Iconic Fridge and the made to measure special island. Brief product details are included as a quick and handy reference guide. There is also an introduction to the KitchenAid experience store, which is located in Wigmore Street in London; customer service details and a web and social guide.

KitchenAid appliances are the perfect expression of professional performance, artisan quality and iconic design, which support those who are serious about food and place expert cooking techniques into the hands of the home chef.

Simon Langley, Marketing Manager MDA, KitchenAid says: “Every aspect of KitchenAid appliances is crafted and refined to offer the user an unmatched feel and experience, featuring advanced cooking technology to produce professionally-driven results. The new brochure illustrates the extent of the luxury product portfolio of major domestic appliances that are available from KitchenAid, as well as a handy asset for KitchenAid trade partners at the point of sale.”

For more information on the KitchenAid range of major domestic appliances please contact your account manager, or visit the website at


Image caption:

  1. The new KitchenAid major domestic appliance brochure

About KitchenAid:

Since the introduction of its legendary stand mixer in 1919 and its first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete product line – from utensils to appliances large and small that offer professional performance and are designed for the passionate maker. The KitchenAid brand celebrated its 90th anniversary in 2009 and forms part of the Whirlpool Corporation.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances:

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centers in 2016. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in eight countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s European Operations Centers are located in Pero (MI), Italy. Additional information about the company can be found at or find us on Twitter , LinkedIn and Facebook.

For further press information and images please contact:
Lauren at jmm PR

Tel: 01536 414555


4th January 2018



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