KitchenAid Supports Mereway Signature Launch

KitchenAid has supported Mereway, the leading manufacturer of high quality kitchen and bathroom furniture, at the launch of its new Signature collection.

The launch was hosted at an 18th century Grade I-listed mansion house, Patshull Hall, in Staffordshire, which has been renovated into a family home. Patshull Hall now features a kitchen that hosts the new Mereway Signature collection of kitchen furniture and is a live case study for the brand.

The Patshull Hall kitchen also features a stunning bank of KitchenAid appliances, including the 900 mm Vertigo fridge freezer (KCZCX 20900R/L) and wine cellar (KCZWX 20600R/L), plus the iconic Twelix Artisan single oven (KOASP 60600) and steam oven (KOSCX 45600).

The two large Mereway islands feature two cooking stations, which cater for everything from family meals to parties and formal entertaining. The islands house the 900 mm KitchenAid induction hob (KHIP5 90510), Teppanyaki Domino hob (KHTD2 38510) and the innovative Chef Sign (KHCMF 45000), a five-in-one cooking module that features two deep-set induction trays that change its identity at the command of the user. The Chef Sign’s five cooking modes allow the user to cook at a low temperature, steam, boil, roast and fry with incomparable precision and accuracy.

KitchenAid excels at equipping the kitchen with luxury appliances that are favoured by passionate cooks. The appliances at Patshull Hall were demonstrated by chef Lisa Marley and her husband Nathan, who treated guests to a cooking demonstration of delicious dishes that highlight the superb cooking performance of each of the appliances.

The Mereway Signature kitchen at Patshull Hall features a Light Grey door and cabinet which is complemented by Tyrolean Blue on the island and inside the open shelves. The Banaba White composite worktop is complemented by a dramatic piece of Blue Agate quartz, one of the most expensive marbles available, inset into one of the islands.

Lee Collett, Channel Controller, Kitchen Studio & KitchenAid Brand, says: “We are thrilled to support Mereway with their launch of the new Signature collection. The spectacular kitchen is the perfect host for KitchenAid appliances, which are the absolute expression of professional performance, artisan quality and iconic design. Every aspect of KitchenAid appliances is crafted and refined to offer the user an unmatched feel and experience, featuring advanced cooking technology to produce professionally-driven results.”

For a more indepth look at the kitchen, please see the following video: http://bit.ly/2Ga1W3N

For more information on KitchenAid appliances please contact your account manager or visit the website at www.kitchenaid.co.uk

Ends

Image caption:

  1. Chef Lisa Marley, and her husband Nathan, demonstrated the KitchenAid appliances at the launch of the Mereway Signature collection at Patshull Hall
  2. Patshull Hall, an 18th Century Grade I-listed mansion house in Staffordshire, hosted the launch of the Mereway Signature collection

About KitchenAid:

Since the introduction of its legendary stand mixer in 1919 and its first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete product line – from utensils to appliances large and small that offer professional performance and are designed for the passionate maker. The KitchenAid brand celebrated its 90th anniversary in 2009 and forms part of the Whirlpool Corporation.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world.

In Europe, Middle East and Africa (EMEA) it has approximately 22,000 employees, a sales presence in more than 30 countries and manufacturing sites in seven countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s EMEA Headquarters are located in Pero (MI), Italy. Additional information about the company can be found at WhirlpoolCorp.com or find us on LinkedIn,  Twitter and Medium.

For further press information and images please contact:
Lauren at jmm PR

Tel: 01536 414555

Email: lauren@jmmpr.co.uk

13th March 2018

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