KitchenAid Wins Star Product Award at ek&bbusiness Awards & Review 2017

The KitchenAid Black Stainless Steel range of major domestic appliances has won the Star Product – Kitchens award at the second ek&bbusiness Awards & Review 2017.

The Star Product – Kitchens award category celebrates newly launched kitchen products that are a cut above the rest and offer something completely fresh to the market. The award winning KitchenAid Black Stainless Steel collection is the first full range of major cooking appliances that is entirely finished in black stainless steel; delivering a distinctive addition to the kitchen.

The appliances feature timeless design, with bold features and refined geometry. The Black Stainless Steel collection is characterised by a myriad of details that make it truly unique, and feeds passion and creativity in the kitchen.

The event, hosted by comedian Rob Beckett and held at The Brewery, Chiswell Lane, London, was a dazzling event with the best in the kitchen and bathroom industry in attendance. The 2017 industry review was delivered by comedian Tim FitzHigham and there were live performances from swing band Jack Pack, The It Girls and the Young Guns Gospel Choir.

Simon Langley, Marketing Manager MDA, KitchenAid says: “KitchenAid is thrilled to receive such a highly coveted accolade. KitchenAid is committed to developing appliances that support those who are serious about food and it is an honour to be recognised by some of the very best in the industry for this tremendous collection of appliances.

“The opaque black design of the award winning KitchenAid Black Stainless Steel range of appliances takes the user’s passion into a new dimension and offers the professional performance, iconic design and artisan quality that is associated with a KitchenAid appliance.”

For more information on the KitchenAid Black Stainless Steel range of major domestic appliances, or any other KitchenAid products, please contact your account manager, or visit the website at


Image caption:

  1. Pictured left to right; comedian Rob Beckett, ek&bbusiness Editor, Emma Hedges, KitchenAid Business Development Manager, Alexander Smith, Burda Media UK Commercial Director, Darren Summerfield, KitchenAid SDA EMEA Brand Marketing Specialist, Simon Langley and KitchenAid Regional Sales Manager, Alexander Coates
  2. The award winning KitchenAid Black Stainless Steel range of premium built-in cooking appliances

About KitchenAid:

Since the introduction of its legendary stand mixer in 1919 and its first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete product line – from utensils to appliances large and small that offer professional performance and are designed for the passionate maker. The KitchenAid brand celebrated its 90th anniversary in 2009 and forms part of the Whirlpool Corporation.

About Whirlpool UK Appliances Limited:

Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. In 2016, Whirlpool Corporation generated annual revenue of $21 billion in annual sales, employs over 93,000 people with 70 centres of manufacturing and technology research worldwide. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht, Scholtès, Hotpoint, Indesit, and other big-name brands in over 170 countries. Whirlpool Corp.’s European Operations Centres are located in Pero (MI), Italy.

Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances:

About Whirlpool Corporation:

Whirlpool Corporation (NYSE:WHR) is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 93,000 employees and 70 manufacturing and technology research centers in 2016. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit, Hotpoint and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in eight countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s European Operations Centers are located in Pero (MI), Italy. Additional information about the company can be found at or find us on Twitter , LinkedIn and Facebook.

For further press information and images please contact:
Lauren at jmm PR

Tel: 01536 414555


5th December 2017



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