Maytag Adds New Premier Centres

Maytag, the premium appliance manufacturer, renowned for its superior quality appliances and American heritage, has extended membership of its retailing concept, the Maytag Premier Centre, to showrooms in three new locations.

Buy It Direct of Alfreton, Apollo Appliances of Sheffield and Crawford’s Domestic Appliances of Heywood, near Manchester, will open as Maytag Premier Centres following the success of the first retailer to partner, Gilman’s of Gloucester, which opened in November 2013.

The three showrooms have been selected by Maytag as part of the Premier Centre blueprint, which has been developed to uphold the reputation of Maytag, while rewarding its very best independent retailers across the country.

Consumers and retailers alike receive a variety of benefits as part of their involvement in the scheme, including in-depth product training from Maytag for staff.

Maytag Premier Centre dealers will benefit from the brand’s reputation of high quality and robust design, as well as receiving marketing support, including advertising and PoS material. What’s more, selling offers exclusively available through high street Premier Centres will guarantee dealers’ margins remain protected.

The network of Maytag Premier Centres is being rolled out across the country, with ten leading independent electrical dealers in total being invited to join the scheme.

Simon Starkie, National Account Manager for Maytag, says: “The Maytag brand has a reputation of excellence built on the innovative and robust design of its appliances, and the Premier Centres concept has been developed to recognise the very best independent retailers to uphold this.

“We are delighted to welcome these three outstanding showrooms to the network, and will continue to work with our sole and exclusive Maytag distributor, DAD, to identify a further six exceptional specialist retailers wishing to become Premier Centres over the following months.”

Lee Gillman, Purchasing and Director of Sales at DAD, explains: “The Maytag Premier Centre concept offers a number of fantastic benefits for participating retailers and exclusive offers, available only through the high street retail stores. The concept includes staff incentives, advertising support and a variety of point of sale materials, including attractive display stands, on which Maytag appliances can be demonstrated live.”

The Maytag Premier Centres concept has been designed to complement the brand’s 10-year parts warranty and two-year labour warranty available on all its appliances. The warranty covers all parts across the entire Maytag range, which includes dishwashing, laundry and cooling.

Well-established, independent electrical retailers, with good showroom facilities, who are interested in becoming a Maytag Premier Centre, should contact Lee Gillman of DAD for more information.


Image caption: The first Maytag Premier Centre, Gillman’s of Gloucester, opened in November.

For further press information and images please contact:

JM Marketing

Telephone: 01536 414 555


2nd July 2014



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