Maytag competition success

Maytag, the number one preferred laundry brand in the USA1, renowned for its superior quality and American heritage, hosted its first ever consumer competition on its website, alongside the Fine Bedding Company.

Maytag teamed up with the Fine Bedding Company to offer a tremendous prize. A top of the range Maytag washing machine, MWA 09149WH/1, and a luxury king-size Spundown bedding set from the Fine Bedding Company. The competition was a huge success, receiving a tremendous response as the first ever competition on the site, raising the brand’s profile, consumer knowledge and interest in Maytag’s products.

The Maytag MWA 09149WH/1 washing machine saves up to 50 per cent on energy water and time 2 thanks to the company’s IntelliSense® technology, which measures each load and adjusts the amount of resources required, without compromising on the outstanding results. The highly intelligent appliance boasts an ‘A+++AA’ energy rating and offers a generous 9kg capacity.

Dalia Haddad, Product Marketing Manager, Freestanding for Maytag, says: “We are extremely pleased with the success of our competition with the Fine Bedding Company. This is the first competition we’ve held on the Maytag website and it is excellent that it was such a success, and we saw traffic to the website greatly increase as a result.”

For more information about the Maytag MWA 09149WH/1 washing machine call your Account Manager or Maytag UK on 0844 499 0101, or visit the website at www.maytag.co.uk. For more information on the Fine Bedding Company visit www.finebedding.co.uk

Ends

Image captions:
1. The Maytag competition held with the Fine Bedding Company during December 2012
2. The Mayta MWA 09149WH/1 washing machine, saving up to 50 per cent on energy, water and time thanks to IntelliSense® technology

Notes for Editors:
 1Based on rolling 12-month average Consumer State Tracker, 2012 Smith Dahmer Associates, LLC
 2Compared to a Maytag washing machine without IntelliSense® technology

For further press information and images contact:
JM Marketing
Tel: 01536 414555
Email: sbazeley@jmmarketingservices.co.uk

16th January 2013

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