Maytag, the premium appliance manufacturer renowned for its quality, reliability and performance, has launched a comprehensive and consumer friendly new website.
Maytag’s attractive new website reflects the brand’s message of ‘What’s Inside Matters’. The website is simple to navigate with quick links to highlighted appliances, the product brochure, a store locator and news items.
Alongside detailed product and brand information, the website includes a quick view of all appliances in each category, so the consumer can see what is available at one glance. Each product description is detailed with key features and benefits which allows the consumer to understand the appliance and its superior performance.
Another added benefit of Maytag’s new website is that users can navigate by appliance model number, making it very simple to use. Furthermore the website encourages consumers to share their experience and findings via social media, with buttons linking to Facebook, Twitter and Google+.
Huw Waters, Head of Digital Marketing, for Maytag, says: “It is essential to have an attractive, easy to navigate website as many consumers begin their shopping experience on the web, researching our brand and the products available.
“Maytag’s fresh new website is ideal for the busy consumer, with helpful features to ensure the user’s experience is enjoyable and informative from start to finish. Furthermore, as social networking is incredibly popular we’ve added share buttons to encourage consumers to talk about the brand via social media. The quick links to the stockists’ page will guide consumers to our trade partners.”
For more information about Maytag’s products visit the new website at www.maytag.co.uk or call your Account Manager or Maytag UK on 0844 499 0101.
Image caption: Maytag’s new and improved consumer website
9th May 2012
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