With a marketing strategy that is as carefully considered as its top quality range of kitchen appliances, Maytag has stepped up the pace with a strong brand message for the future.

‘What’s Inside Matters’ is the new brand statement that reflects the consistently excellent design and performance of Maytag products, which combine time-honoured craftsmanship with the finest technology.

Maytag’s creative agency, Arc Worldwide, sees the new message as a natural progression of the company’s former ‘Built Strong to Last Long’ slogan. Jim Paul, Vice President/Creative Director for Arc Worldwide, explains that it is time to expand on Maytag’s familiar ‘parts and pieces’ story and give it a more relevant and human spin.

“What’s Inside Matters allows us to add an emotional dimension and give consumers more of a reason to care about our dependability. Now when they hear about all those commercial grade parts, they’ll know why we put them there.”

The new Maytag message is accompanied by a new and more vibrant company logo and a logical re-positioning of the brand from the luxury to premium market sector.

A raft of impressive new products this year has already underlined Maytag’s statement of intent. These include top class refrigeration and laundry appliances and the company’s new, world beating IntelliSense dishwasher, which uses just six litres of water.

For more information on Maytag’s range of kitchen appliances, call your Regional Business Manager or Maytag on 0844 499 0101 or visit the website at for full specification.

Image caption: Maytag’s new logo

5th July 2011

For further press information and images please contact:
Jacqueline at JM Marketing
Tel: 01536 414555



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