New InSinkErator® Marketing Material For Largest Ever Product Campaign

InSinkErator®, the global leader and inventor of food waste disposers and major player in the steaming hot water tap market, has extended its marketing campaign for 2015 with a brand new consumer brochure.

The new high quality 3N1 brochure, printed on 210 x 210mm matt card stock with spot varnish effect, are a reflection of the impeccable design of the fixture itself. Clear, concise consumer benefits are highlighted throughout with handy comment on industry trends and up-and-coming kitchen design to provide a useful reference in any showroom.

Alongside enhanced press and television advertising, a soon to be launched website and updated point of sale displays, the brochure adds to the range of coordinating material focused around the InSinkErator® 3N1 steaming hot water tap. As the largest ever PR and marketing campaign by the brand, on a single product, the brochures provide up-to-date information on technical innovations and lifestyle benefits of the 3N1 tap; eliminating all techno jargon and illustrating the practical, everyday advantages of the appliance for both retailers and consumers alike.

Instantly dispensing water at a full range of temperatures up to 98°C from a single fixture, the Italian designed InSinkErator® 3N1 steaming hot water tap completely eliminates the time and energy lost waiting for the kettle to boil; while the versatility to switch straight to hot and cold water contributes to countless other tasks from cooking to cleaning.

Consumers can save valuable worktop space and keep the kitchen clean and uncluttered by replacing the bulky kettle with an InSinkErator® steaming hot water tap, complete with five year warranty for consumer peace of mind. Just as easily retro-fitted, by means of a simple replacement, as it is integrated into a brand new kitchen design, the 3N1 steaming hot water tap provides consumers with an effortless update that adds not only an aesthetic edge to the room, but provides genuine benefits to present-day busy lifestyles.

Linda Phoutthasak, Marketing Manager Europe for InSinkErator®, says: “With the InSinkErator® 3N1 steaming hot water tap being our largest ever PR and marketing campaign, it seemed only fitting that the supporting point of sale and online material mirrored the quality of the appliance and campaign as a whole. These new brochures will provide a stylish and contemporary point of reference for anyone interested in the benefits of an InSinkErator® steaming hot water tap, and will certainly add to the look of any showroom display.”

For more information on the InSinkErator® range, consult your Account Manager or go to the website at


Image caption: The new InSinkErator® 3N1 kitchen tap with filtered steaming hot, hot and cold water encased within stylish Italian design, now available in a selection of colours and finishes

Notes for Editors:

About InSinkErator®:

InSinkErator® UK, a business unit of Emerson, is the UK and world’s largest manufacturer of food waste disposers and the clear global market leader. Food waste disposers divert around 20 per cent of household waste away from landfill and have been shown to have a smaller carbon footprint than kerbside collection. In 2007 InSinkErator® launched a brand new product, the Steaming Hot Water Tap, which delivers 98 degree centigrade, filtered, hot water on demand.

For further press information and images please contact:
JM Marketing

Tel: 01536 414555


26th February 2015



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