New oven capacity and energy efficiency from Whirlpool

Whirlpool, the world’s leading manufacturer of major home appliances has improved its Fusion built-in oven, increasing the capacity to a huge 73-litres and an energy rating of ‘A-20%’.

Whirlpool’s popular Fusion oven features a perfect blend of design and sophisticated state-of-the-art technology. The collection combines steel and glass that is sleek and integrated with an advanced user interface.

The new large capacity Fusion oven with its upgraded energy rating of ‘A-20%’ offer the retailer extra value at point of sale, alongside the numerous benefits thanks to Whirlpool’s innovative technology. Whirlpool’s clever and intuitive patented 6th Sense technology senses the weight of food in the oven and automatically adapts and controls the cooking process to ensure perfect results, ideal for the ever busy consumer.

The Whirlpool Cook3 system means a consumer can cook on three levels simultaneously, without transferring flavours, and with the AKZM 656/IX oven now featuring an increased capacity to 73-litres, it allows for extra space for larger items. The Fusion line also features the Whirlpool Ready2Cook convection system, taking away the need to pre-heat the oven, offering 20 per cent energy saving advantages.

Juliana Sado, Brand Marketing Manager for Whirlpool, says: “The Fusion built-in oven is now bigger and better than ever. The improved energy rating will save the consumer money while the increased capacity allows for larger items to be cooked, which will be of huge benefit for busy families.”

“At Whirlpool we are dedicated to improving the efficiency of all our appliances, not only to benefit the consumer, but to also reduce the planet’s carbon footprint, and this is another excellent step forward.”

Key features and benefits of the Fusion AKZM 656/IX built-in oven:
 Increased 73-litre capacity for extra cooking space
 Improved energy rating to ‘A-20%’, saving energy and money
 Whirlpool’s patented 6th Sense technology senses the weight of food in the oven and adjusts the cooking time accordingly and features 30 pre-programmed recipes, making life very quick and easy
 Multi-function oven with eight cooking options including top and bottom heat only, grill, turbo grill, keep warm option, pastry option, defrost and a pizza/bread programme
 Ready2cook system eliminates the need to pre-heat the oven, saving time
 Cook3 allows the consumer to cook on three levels without the mixing of flavours
 Maxi cooking controls the top and bottom heat to allow the oven to heat up more gradually, perfect for large cuts of meat
 LED touch screen display for ease of use
 Finished in anti-fingerprint stainless steel
 Dimensions: H x W x D 595 x 595 x 564

For more information about the Whirlpool Fusion built-in ovens please contact your Regional Business Manager or Whirlpool on 0208 649 5000, or visit the website at www.whirlpool.co.uk.

Ends

Image caption: Whirlpool’s ultra-modern Fusion AKZM 656/IX built-in oven with increased 73-litre capacity and improved A-20% efficiency rating.

Notes to editors:
About Whirlpool Corporation
Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances, with annual sales of approximately $19 billion in 2011, 68,000 employees, and 66 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names to consumers in nearly every country around the world. Additional information about the company can be found at http://www.whirlpoolcorp.com.

About Whirlpool Europe, Middle East & Africa (EMEA)
With around 12,000 employees, a sales presence in over 30 European countries and manufacturing sites in seven countries, Whirlpool EMEA is a wholly owned subsidiary of Whirlpool Corporation. The world’s leading manufacturer and marketer of major home appliances, Whirlpool Corporation had annual sales in 2011 of approximately $19 billion, 68,000 employees, and 66 manufacturing and technology research centres around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names to consumers in nearly every country around the world. Whirlpool’s European Operations’ Centre is located in Comerio (VA), Italy. For further information on the company, please visit the Web Site www.whirlpoolcorp.com.

8th March 2012

For further press information please contact:
Sara at JM Marketing
T: 01536 414555
E: sbazeley@jmmarketingservices.co.uk

Categories

Archives

Recent Posts

  • Andy Gamble Joins With Simon Acres Group to Connect the Construction Industry
    In Simon Acres Group Limited
    Bringing extensive experience in the construction sector and in particular, a deep understanding of the builders’ merchanting industry, Andy Gamble will be working more closely with Simon Acres Group Limited (SAGL) to support their Building & Construction Recruitment Limited (BACRL) brand. […]
  • Simon Acres Group Offers HR Business Support
    In Simon Acres Group Limited
    Specialist recruitment consultancy, and online training provider, Simon Acres Group Limited is offering HR support to small businesses within the KBB, merchant and construction sectors. Facilitating this service is Simon Acres Group’s Director of People, James Gibson, who has over 10 years of HR experience, backed by a Level 5 CIPD certification. […]
  • Flair Showers Develops Training Manual to Support the Next Generation of Bathroom Retailers
    In Flair Showers
    To support new starters in the bathroom retail industry, Flair Showers Limited has produced a comprehensive Training Manual designed to build a strong foundation of product knowledge. The guide provides an introduction to shower enclosures and the wider showering category, which can be further enhanced through dedicated training at Flair’s purpose-built Visitor Centre in Dublin. […]
  • Instantor Press System Now Available At Stuart Plumbing and Heating Supplies
    In Instantor
    Instantor, part of the Sanbra Group, has made […]
  • The Shower Lab Launches Online Price Calculator
    In The Shower Lab
    The Shower Lab has developed a new online price calculator tool to support both retailers and consumers in selecting a shower enclosure. Available on The Shower Lab website, the online price calculator provides users with the recommended retail price for the selected shower enclosure, based on their configuration, rather than offering a range or starting price. The calculator allows customers to generate both standard and bespoke configurations at the touch of a button. This new tool by The Shower Lab aims to generate and increase leads for retailers, ultimately streamlining the sales process. […]