Retra member goes the extra mile during cold snap

retra, the radio, electrical and television retailers’ association, has praised one of its members for going that extra mile for its customers during the recent spell of cold weather.

Michael R. Peters, which is located on The Broadway in the centre of Bedford, found that its regular footfall had been replaced with snowfall as many people chose to stay at home due to the bad weather. Worried that several of its valued older customers were perhaps struggling in the icy conditions, some of the staff took it upon themselves to phone and check on individuals and offer any help in picking up daily essentials, such as milk and bread.

Paul Mead, from Michael R. Peters, said: “The response we received was fantastic and they all praised us for taking the time to give them a call as they thought it was going above and beyond the call of duty.

“One lady requested a loaf of white bread as she hadn’t been able to get out and about, so we arranged for it to be delivered to her the same afternoon. As a result she was extremely appreciative. We also received a call a couple of days later from the daughter of another customer, who is based in Northumberland, thanking us for checking on her relative!”

Bryan Lovewell, chief executive of retra, commented; “This is an excellent example of outstanding customer service and we would like to commend the staff at Michael R. Peters for going above and beyond what is expected. This proves how valuable independent retailers are to the local community as you wouldn’t get that kind of personal service from one of the big national chains!”

For more information on the benefits of membership, please call 01234 269110, email or visit


Image caption: Paul Mead from Michael R. Peters, with a grateful customer.

15th March 2010

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