Research has found that 63 per cent of UK consumers are eating pre-prepared meals to save time in the kitchen and spend their free time elsewhere, doing the things they love*. Indesit prides itself on developing appliances with time-strapped consumers in mind, which ease the pressures of modern-day life.
The Indesit Aria built-in cooking collection guarantees highly pragmatic and reliable solutions for creating a variety of recipes while saving time, money and effort. The range boasts a stunning glass and stainless steel finish that blends well with modern homes. With the built-in simplicity and ease of use that is sought-after by all generations, it is a range that is perfect for young families, first time buyers and the elderly alike.
To help time-pressured consumers create delicious meals with ease, especially on a weekday when consumers feel they have less time to cook from scratch*, Indesit has developed its Turn&Cook app that features 80 recipe ideas to cook using the Indesit Aria built-in oven (KFW 3844 H IX). The app, which is available on both iOS and Android devices, recognises ingredients and recommends tasty recipes and is designed to take the stress out of cooking.
When the meal is ready to be cooked, with just one turn of the control knob, the Aria built-in oven (KFW 3844 H IX) automatically sets the cooking time and oven temperature to cook the recipe, perfectly, in just one hour. The oven then automatically switches off at the end of the cooking time so, whatever the user is busy doing, the dish will not spoil.
Consumers with busy-lifestyles seek out appliances that are easy to use and can also do the thinking for them. The Indesit Aria built-in microwave oven with grill (MWI 3443 IX) benefits from automatic programmes, including Auto Defrost, Auto Reheat and Auto Cook to help out in the kitchen. Users simply choose the type of food they wish to cook, enter the weight of the food and the microwave will automatically select the optimum settings to obtain the best results, even prompting the user to stir the food during the process, if required.
Cleaning an appliance can take up further valuable time however, it’s important to extend appliance longevity. Therefore, appliances that make household duties less of a chore are increasingly sought after. The Indesit Aria built-in oven (KFW 3844 H IX) has easy cleaning solutions, including the Click&Clean system. This allows the inner glass from the oven door to be removed in two simple steps; just press the tabs to release the upper section from the oven door then remove the inner glass. The built-in oven also benefits from the EcoClean function that uses steam to break down food splashes, so the user can simply wipe the oven clean and not spend their free time scrubbing their cooking appliance.
Sara Bazeley, Brand Manager, Indesit, says: “At Indesit, we understand consumer’s lives are busier than ever and it is important to us that our appliances support consumers’ needs. The Indesit Aria built-in cooking collection offers time-saving solutions to support time-strapped consumers in the kitchen. We have developed features such as Turn&Cook and Click&Clean to make life that little bit easier, so busy consumers can spend more time doing the things they love.”
For further information on the Indesit Aria built-in cooking appliances, please visit the website at www.indesit.co.uk
Notes for editors:
*Food Preparation and Consumption – Main Trends in the Europe Region – Whirlpool Corporation – Mintel Consulting – November 2018
- The Indesit Aria single electric oven (KFW 3844 H IX) boasts the innovative and time-saving Turn&Cook function
- The Indesit Aria microwave oven (MWI 3443 IX) also benefits from an integrated grill to perfectly brown the tops of all the family’s favourite dishes
Indesit is part of Whirlpool UK Appliances Limited. Reliability, practical and user-friendly design are the cornerstones of Indesit’s philosophy, which has seen the evolution and continued development of award winning appliances.
Whirlpool UK Appliances Limited is the only white goods manufacturer to operate its own independent service and logistics operations.
About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances.
Whirlpool UK Appliances Limited fully supports the AMDEA safety initiative, Register My Appliance, and is committed to encouraging householders to register their appliances: www.registermyappliance.org.uk
About Whirlpool Corporation:
Whirlpool Corporation (NYSE: WHR) is the leading major appliance manufacturer in the world, with approximately $20 billion in annual sales, 77,000 employees and 59 manufacturing and technology research centers in 2019. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at whirlpoolcorp.com.For further press information and images please contact:
Hannah at jmm PR
Tel: 01536 414555
13th February 2020