Whirlpool believes it is moments that matter. That is why the world’s leading manufacturer of major home appliances promises to deliver intuitive and intelligent appliances that empower you. Thanks to 6th Sense® technology, Whirlpool products give real assistance, guaranteeing perfect and effortless results every time, maximising resource savings and leaving you free to live your life.
In response to everyday needs, Whirlpool developed their unique 6th Sense® technology. First introduced in 1994, as the most advanced feature of Whirlpool appliances, the pioneering 6th Sense® technology has been adapted and extended to all product categories. 6th Sense® technology provides an effortless and intuitive experience, adapting to your needs and enabling you to delegate the thinking and the tasks.
On average, consumers can spend up to 11 hours each week on meal preparation, laundry and washing dishes1. With 6th Sense® technology, Whirlpool offers a whole range of intelligent products that make life easier for you.
6th Sense® technology also makes cooking easier with perfect cooking results, no matter what you are cooking with or with what appliance. Confident cooking can be achieved with the built-in combination microwave ovens with 6th Sense® Steam, Crisp and Reheat option. The cooking process is constantly managed by way of integrated intelligent sensors, which automatically select and continually monitor the cooking time and temperature. With 6th Sense® technology integrated in Whirlpool’s induction hobs, you can choose, with the touch of a button, whether you desire simmering, melting or boiling results. The hob automatically and continually senses the temperature and adjusts the power accordingly.
By selecting one of up to 30 pre-set recipes in a Whirlpool oven, 6th Sense® technology uses sensors to sense the mass of your dish, and automatically adjusts the cooking time and temperature of the oven accordingly. Your food is continually monitored by the 6th Sense® technology to ensure perfect cooking results, very economically, every time.
Whirlpool cooker hoods use intelligent 6th Sense® technology to detect vapours and odours when you are cooking, maintaining a fresh atmosphere throughout the kitchen, whilst automatically detecting and monitoring the air quality. These sensors also ensure it is running at the most appropriate power level for whatever you are cooking. They provide the very best extraction, with the least noise to maximum effect, using as little energy as possible.
Whirlpool’s easy to use 6th Sense® technology does not end with cooking it even helps with the washing-up. The 6th Sense® PowerClean dishwashers, available in both freestanding and built-in models, use integrated sensors to detect and sense the grime on your dishes. The 6th Sense® technology automatically sets the washing programme according to the type and size of load and can generate savings of up to 50 per cent of water, energy and time3, by continually managing all parameters of the wash.
6th Sense® technology also helps to keep your food fresh for longer. The Supreme NoFrost freestanding combi fridge freezers have been designed specifically to preserve fresh food for longer and to avoid waste. The 6th Sense® Fresh Control advanced sensors adjust the humidity level and temperature, by way of an intelligent algorithm which independently drives the compressor and fan to ensure ideal conditions are maintained at all times; ensuring long-lasting freshness for up to four times longer2.
Having always delivered solutions that respond to consumer needs, 6th Sense Live® is the newest innovation by Whirlpool. An evolution of 6th Sense® technology, it is the maximum expression of Whirlpool’s undertaking to create purposeful technology to simplify our lives. The new Whirlpool 6th Sense Live® laundry appliances have evolved from the award winning Supreme Care range of perfectly matching front loading washing machines and tumble dryers, and combine smooth, innovative design with exceptional performance levels in noise, energy and garment care. Whirlpool’s 6th Sense Live® App maximises the potential of your Supreme Care laundry appliances, bringing greater personal convenience, as well as saving you time and money.
Whirlpool foresees that the consumer will continue to expect a great deal from their appliances in order to maximise resource savings and make their lives even easier. Following the recent evolution of 6th Sense® technology, Whirlpool has introduced their Interactive Kitchen of the Future. It is a concept that develops the intuition of 6th Sense® technology and features an interactive back splash and cooktop. Interactive appliances connect you with your social networks, favourite websites and recipes, learning your likes and routines, and helping you throughout the cooking process. The concept, which was unveiled at the 2016 Consumer Electronics Show in Las Vegas, explores how connectivity and sensorial interaction could evolve in the kitchen and our home environment in the near future.
Jennifer Spragg, Senior Brand Manager, Whirlpool, says: “Whirlpool’s unique 6th Sense® technology gives the busy consumer the time and freedom to do what really matters to them. The history of our 6th Sense® technology has revolutionised appliances and enriched the personal lifestyles of our customers and this is now evolving to ensure that consumers will have more time to get back to what matters most to them.”
For more information on Whirlpool 6th Sense® appliances and to find your nearest stockist, visit the Whirlpool website at www.whirlpool.co.uk
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Image caption:
Whirlpool offers a whole range of intelligent products that make life easier for you, guaranteeing perfect and effortless results every time with their 6th Sense® technology.
Notes for Editors:
1 Whirlpool Corporation – Companies Unveil Latest In Home Appliances – So What Do Consumers Really Want?
² Compared with Whirlpool products without 6th Sense® technology.
3 Comparison between minimum and maximum consumption on 6th Sense® programmes.
About Whirlpool brand:
The Whirlpool brand is part of Whirlpool UK Appliances Limited. Superior performance, intuitive technology, and cutting-edge design are the key pillars of the Whirlpool brand, achieving industry and consumer recognition for its collection of intelligent 6th Sense® appliance technology.
About Whirlpool UK Appliances Limited:
Whirlpool UK Appliances Limited is managed by Whirlpool EMEA, part of Whirlpool Corporation, the global leader in manufacturing and marketing of home appliances. Whirlpool UK Appliances Limited is the only white goods manufacturer in the UK to operate its own independent service and logistics operations.
About Whirlpool Corporation: Whirlpool Corporation is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 97,000 employees and 70 manufacturing and technology research centers throughout the world in 2015. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world. In Europe, Middle East and Africa (EMEA) it has approximately 24,000 employees, a sales presence in more than 30 countries and manufacturing sites in eight countries. Whirlpool EMEA is an operating segment of Whirlpool Corporation. Whirlpool Corp.’s European Operations Centers are located in Comerio (VA), Italy.
For further press information and images please contact:
Lauren at jmm PR
Tel: 01536 414555
Email: lauren@jmmpr.co.uk
22nd March 2016
