Steel, renowned throughout Europe for its quality and beautifully designed professional range cookers and kitchen appliances, is now giving its customers the opportunity to change the colour of their range cooker.

Steel’s customers can change the colour of their existing range cooker on a whim or to match their new kitchen décor. Steel produce a variety of bold colours to complement many modern kitchen designs or to match the company’s other appliances including refrigerators and hoods.

The minimalist Genesi range offers eight vibrant and contemporary colours including lime green and bright red and the colour can be changed in less than an hour.

Mark Scott, General Manager for Steel, says: “This is great for the consumer who wants to make a bold choice, knowing they can change it at any time they wish! This unique offer adds to the bespoke feel of our appliances, as each range cooker is designed to the customer specification – they choose the style, the oven systems and the hob options.”

This opportunity gives the customer ultimate flexibility and added longevity on their Steel range cooker and highlights the company’s superb attention to customer satisfaction.

Key features and benefits of the Genesi 120 G12FF-6M:
 Six gas burners with two wok burners including a new Mega Wok for perfect Asian-style cooking
 One touch ignition system for ease of use
 Enamelled cast iron pan supports for durability
 One piece stainless steel hob with rounded corners for quick and easy cleaning
 ‘A’ energy rating for maximum efficiency
 Electric multi-function double oven with single side oven
 Cooking systems include fan, conventional, top or bottom heat, grill, grill with fan, rotisserie and defrost setting
 Cool touch triple glazed oven doors to reduce heat loss and keep the outside cool
 Telescopic shelves for easy and safe access to oven
 A fully programmable clock and timer for perfect results
 Flame failure device for peace of mind
 Dimensions: H x W x D: 350 x 605 x 430

The approximate price on the high street for a new set of panels for the Steel range cooker is around £190. The approximate starting price of the Genesi range cookers is around £1,950.

For further information about Steel’s colour change option and stockists, please contact Steel Cuisine on 01926 338116, visit the website at or email Mark Scott on


Image caption one: The Genesi 120 G12FF-6M finished in Lime Green
Image caption two: Genesi Professional Final

Notes to editors: Gas burners are available for natural gas or LPG.

13th July 2011

For further press information and images please contact:
JM Marketing
Sara or Sarah
Tel: 01536 414555



Recent Posts